Based on the results of an analysis recently completed by the consulting firm Kantar U.S. Insights, it is no surprise that news reporters throughout the Nation are having such a difficult time locating Americans who have successfully enrolled in Obamacare. The firm reports that fewer than 1 percent of visitors to the Obamacare exchange website actually enrolled during the first week the exchange opened.
In its analysis, Kantar estimates that only 36,000 of about 9.5 million unique visitors to the Obamacare website had completed the enrollment process by Oct. 5. The firm also notes that traffic to healthcare.gov dropped by 88 percent between Oct. 1 and Oct. 13 as the site began crashing daily.
Kantar drew its data from nonpartisan research firm Millward Brown Digital.
“Healthcare.gov was clearly unprepared to handle the huge spike in traffic on Oct. 1, the start of open enrollment, which the site was visited by 0.9% (or one in 114) of everyone online in the United States,” Millward Brown Digital Managing Director Matt Pace wrote in a blog post.
Of the 9.5 million unique visitors to the Obamacare sites, only 5.7 million navigated to the individual marketplace landing page where they were either directed to continue using the Federal site (3.7 million users) or were redirected to their State-run exchange (1.3 million users).
Of the 3.7 million people trying to sign up for Obamacare on the Federal website, two-thirds were unable to complete the process because of site failures. But for those who were successful with that step, there were more glitches to come.
Consumers who completed the enrollment process next encountered difficulty verifying their email addresses and logging into the accounts they had just created. More than 214,000 people sought help on the “I’m having trouble logging in to my marketplace account” page, which was one of the most popular pages on the site. Only 27 percent of people who completed the enrollment process on healthcare.gov successfully logged into accounts.