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Zynga To Start Dedicated Game Web Site

SAN FRANCISCO (UPI) — Internet gaming company Zynga says it will start its own site for its games to allow users to play them without need to be on social networks such as Facebook.

Zynga said a beta version of what it calls the Zynga Platform will allow customers to play five of its popular titles — CityVille, Hidden Chronicles, Zynga Poker, CastleVille and Words With Friends — from its Web site, The Wall Street Journal reported.

More of its games would become available on the Web site over time, Zynga said.

“We built to give our players more ways to connect with each other and play great social games whether built by Zynga or other talented developers,” Mark Pincus, Zynga’s chief executive, said in a statement.

The company announced it would also be creating its own social network for gaming called “zFriends,”

The move should make the gaming company less reliant on Facebook for its business as an aggregator of users, one analyst said.

“Zynga building out its own platform is key to its own success,” Edward Williams, an analyst at BMO Capital Markets, said.

Zynga said it would also open its Web site to third-party developers to create and publish games.

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