TruthRevolt, a new website / project born of a collaboration between Breitbart’s Ben Shapiro and the David Horowitz Freedom Center, launched today. It’s an ambitious, self-styled foil to progressive media watchdog Media Matters, and it’s taking aim not only at the mainstream media, but the sponsors who support their programming and celebrity pundits.
From TruthRevolt’s mission statement:
The media win elections for the left. It’s not the left’s competence in office; leftists have demonstrated none. It’s not the left’s ideas; leftist ideas have failed everywhere they have been tried. The left wins for one simple reason: leftists control the information distribution system in the United States. And they use that system to pillory conservatives as heartless bigots intent on harming the poor and targeting minorities.
The media must be destroyed where they stand. That is our mission at Truth Revolt. The goal of TruthRevolt is simple: unmask leftists in the media for who they are, destroy their credibility with the American public, and devastate their funding bases.
TruthRevolt focuses on high-profile media members, and holding them accountable. But TruthRevolt does not stop there. TruthRevolt understands that all politics is local, and therefore looks to fight leftist propaganda at the local level, monitoring local newspapers, television and radio. TruthRevolt also seeks to stop the left dead in its tracks when it comes to training the next generation, our college campuses.
TruthRevolt works to make advertisers and funders aware of the leftist propaganda they sponsor – and bringing social consequences to bear to create pressure on such advertisers and funders.
Fresh out of the gate, the group took aim at Al Sharpton and his MSNBC sponsor Mondelez (owner of Ritz crackers), calling Sharpton “one of the greatest race hoaxers and divisive demagogues of the last half-century.” TruthRevolt established its M.O. by launching a petition against Mondelez, setting an attainable signature threshold (1,000 names) and directing traffic to the petition by featuring a lead story about Sharpton on the TruthRevolt website’s landing page.
That petition had attracted 1,791 signatures by early Monday afternoon, making the project’s initial effort a success – though what a success entails, so far, seems to be collecting signatures instead of pressuring advertisers into actual capitulation.
Still, it’s an interesting idea that may buck typically-unsuccessful small-scale boycott efforts by effectively crowdsourcing the implicit threat of boycotts without actually uttering the B-word. Nowhere does TruthRevolt claim to be a boycotting outfit; rather, it seeks to focus concern in a concentrated fashion so that corporate sponsors understand there’s a wider market for media out there than one-sided liberal swill they’ve been subsidizing.
Visit TruthRevolt at truthrevolt.org.