*That was an unfortunate choice. You’ve got to feel sorry for Anna Bernasek, a writer who labored for months over a new book on the importance of trust in building a business. The company she used as her prime example in The Economics of Integrity? Toyota. Bet that one won’t make the best-seller list.
*Big Brusher is watching. The Department of Early Education & Care in Massachusetts is taking a bold stand in favor of proper oral hygiene. As of the first of the year, any child who spends more than four hours in day care, and/or is given a meal there is required to brush his teeth on site. Wonder how long before some busy-body adds flossing to the list?
*Bet you wish you’d saved yours. Did you see the news that two different comic books just sold for $1 million each? Twelve days ago a private buyer paid $1 million for a pristine copy of Action Comics No. 1, the 1938 comic that introduced the world to Superman. Five days later, another anonymous buyer snatched up Detective Comics No. 27 for $1,075,000. That’s the one in 1939 where Batman made his first appearance.
*Tiger’s troubles continue. His much ballyhooed public apology hasn’t been enough to stem the defections for Tiger Woods. Gatorade has dropped him as a sponsor. And even General Motors has said it will no longer provide free automobiles to the superstar golfer. At least Nike hasn’t stripped him of his swoosh … yet.