“The Price is Right” will no longer discriminate against male models. The popular game show will soon be selecting a male model to join the women in displaying prizes.
Since the show’s creation in 1956, models have been used to advertise products and prizes. From 1972 to 2007, the models were referred to as “Barker’s Beauties” — a reference to the show’s then-host, Bob Barker.
There will be an open casting call in Los Angeles on Aug. 30 for male models. The models will be judged on their verbal skills, posing and ability to showcase products.
The show will choose 25 contestants. From those chosen, six will go on as finalists. The public will then vote online on Oct. 4 to determine who will be the first male model for “The Price is Right.”
The show has used more than 25 models since its inception. Barker was accused of sexual harassment by some of the models, but all the lawsuits were settled out of court.