Comments Subscribe to Personal Liberty News Feed Subscribe to Personal Liberty
 

The ‘Naked Cowboy’ Is Helping Fruit Of The Loom Launch Its New Boxer Briefs

NEW YORK (UPI) — Times Square’s Naked Cowboy is trading in his tighty-whities for boxer briefs as part of a new Fruit of the Loom marketing campaign.

The New York City icon is known for wearing only underwear, cowboy boots and a cowboy hat while playing his guitar for tourists.

As part of the campaign, Robert Burck will be featured on a billboard on the Nasdaq Tower in Times Square reading, “Even the Naked Cowboy has changed his underwear.”

The new boxer briefs feature a “no-ride-up leg,” making Burck a natural fit for the marketing campaign.

“At Fruit of the Loom, we pride ourselves on creating products that solve consumer needs. Men expressed their need for a boxer brief with legs that didn’t ride up, so we made it our mission to create a product that solved for that need,” said Fruit of the Loom senior vice president Scott Greene.

The briefs will be sold at Walmart, Kmart and Target stores for $13.99 for a five-pack.

UPI - United Press International, Inc.

Since 1907, United Press International (UPI) has been a leading provider of critical information to media outlets, businesses, governments and researchers worldwide.

Facebook Conversations

Join the Discussion:
View Comments to “The ‘Naked Cowboy’ Is Helping Fruit Of The Loom Launch Its New Boxer Briefs”

Comment Policy: We encourage an open discussion with a wide range of viewpoints, even extreme ones, but we will not tolerate racism, profanity or slanderous comments toward the author(s) or comment participants. Make your case passionately, but civilly. Please don't stoop to name calling. We use filters for spam protection. If your comment does not appear, it is likely because it violates the above policy or contains links or language typical of spam. We reserve the right to remove comments at our discretion.

Is there news related to personal liberty happening in your area? Contact us at newstips@personalliberty.com

Bottom
close[X]

Sign Up For Personal Liberty Digest™!

PL Badge

Welcome to PersonalLiberty.com,
America's #1 Source for Libertarian News!

To join our group of freedom-loving individuals and to get alerts as well as late-breaking conservative news from Personal Liberty Digest™...

Privacy PolicyYou can opt out at any time. We protect your information like a mother hen. We will not sell or rent your email address to anyone for any reason.