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The Attack On Privacy Empowered By Facebook Continues

August 15, 2012 by  

The Attack On Privacy Empowered By Facebook Continues
SCREENSHOT
If you are on Facebook, new technology will be able to identify you when you enter a business.

Your Facebook photos could get you a good deal when shopping, but it might be more than you bargained for. Facedeals, a program that recognizes patrons as they walk in the store, could be used by some businesses to offer special discounts to those who choose to participate. The technology has been developed by Redpepper.

Facedeals uses a surveillance camera that is able to identify customers by using Facebook photos and face-recognition technology. In order to take part in the program, consumers must first purchase an app.

Once a shopper buys the necessary app and enters a store with a Facedeals camera, the system scans his face, checks him into the location and sends a discount code. The discount is based on what the customer “likes” on Facebook.

Some people think it’s a win-win situation: The business is able to keep track of customers, and customers willing to participate get a discount.

The creator explains the benefits:

For businesses, there is no easier way to deliver customized deals. Users receive personalized offers simply by coming through the door, which removes the guesswork typically performed by both parties. Businesses will no longer wonder which offers will stick. Patrons will no longer plan outings with a deal-a-day mindset, but can simply frequent their favorite spots and count on being rewarded.

Bryan Nash

Staff writer Bryan Nash has devoted much of his life to searching for the truth behind the lies that the masses never question. He is currently pursuing a Master's of Divinity and is the author of The Messiah's Misfits, Things Unseen and The Backpack Guide to Surviving the University. He has also been a regular contributor to the magazine Biblical Insights.

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  • CHRISTOPHER ALLEN HORTON

    SO, WHILE SOME PEOPLE GET Facedeals [WHICH HAS A "SNEAKY JACKED-UP" PRICE], OTHERS PAY THE FULL AMOUNT OF A “JACKED-UP” PRICE. Facedeals IS LIKE A Kroger Plus Card.

    • Vigilant

      That’s not the point of the article, CAH.

      The headline is at odds with Mr. Nash’s article, which reads like an advertisement. Facebook users who avail themselves of this program have already given up their privacy.

      The insidious facet of this system is that it scans EVERYONE’S face as they enter a store. The face recognition technology could be used by a voyeur called “the USG” to keep tabs on population movements and may indeed be an invasion of privacy.

      • CHRISTOPHER ALLEN HORTON

        “Vigilant,”

        I UNDERSTOOD ALL OF THAT. “Big Brother” IS OUT OF MY CONTROL. I AM USED TO BEING WATCHED AND FOLLOWED AROUND IN STORES.

      • Karolyn

        You can’t stop technology from progressing.

      • Vigilant

        Good God, Karolyn, get a clue! It’s not about technology, it’s about the MISUSE of it by government agencies and others to encroach on our private lives.

      • CHRISTOPHER ALLEN HORTON

        “Vigilant,”

        IT SEEMS YOU ARE MORE CONCERNED ABOUT THIS ISSUE THAN OTHERS. PEOPLE HAVE BECOME USED TO SURVEILLANCE CAMERAS IN STORES.

      • Vigilant

        CAH, READ THE HEADLINE OF THE ARTICLE.

        IT SEEMS YOU AND KAROLYN ARE MORE CONCERNED ABOUT AVOIDING THIS ISSUE THAN OTHERS. IT’S NOT ABOUT WHO PAYS “JACKED-UP” PRICES, IT’S NOT ABOUT WONDROUS ADVANCES IN TECHNOLOGY, AND IT’S NOT ABOUT WHETHER PEOPLE HAVE BECOME ACCUSTOMED TO SURVEILLANCE CAMERAS IN STORES.

        YOU HAVE COMMENTED ON EVERYTHING UNDER THE SUN EXCEPT THE POINT OF THE ARTICLE.

        EITHER WISE UP AND DEVELOP SOME READING COMPREHENSION SKILLS BEFORE YOU COMMENT, OR KINDLY TAKE YOUR ALINSKY TOPIC-CHANGING PLOY ELSEWHERE.

      • CHRISTOPHER ALLEN HORTON

        “Vigilant,”

        YOU ARE ASSUMING WHAT IS IMPORTANT TO YOU IS IMPORTANT TO OTHERS. SPEND MORE TIME WITH YOUR Siberian Husky.

      • Vigilant

        CAH you’re right, absolutely right. Please accept my apologies for trying to control the thread.

        You hit my soft spot with my Husky “Shadow.” He walks me (I don’t walk him) about 3-4 miles a day. Couldn’t do without him, he’s my pride and joy. He appreciates your wishes that I spend more time with him (:-)

      • CHRISTOPHER ALLEN HORTON

        “Vigilant,”

        MY SISTER HAD A Siberian Husky; “Sierra” WAS HER NAME AND SHE DIED FIVE YEARS AGO. FANTASTIC COMPANION!

      • Liberty4Me

        I agree with Vigilant. This is a step in the wrong direction. Police departments, DHS, FBI and others are salivating over the investigative possibilities here. Even if you use cash, they will know who buys what books, who buys guns, raw milk or what ever government has decided is illegal. Insurance companies will want to buy the data to know who smokes, and maybe even who buys skate boards or devices they consider risky in order to increase rates. All of that is more than just getting used to camera’s.

  • Chester

    Thanks, Karolyn. For sure you can’t stop progress, although many have tried, and if you can’t stop it, why not benefit from what is already in place. One thing is for sure, if you want to take part in this, you MUST HAVE a two to five hundred dollar smart phone that can actually process apps, along with the 3 or 4 G service required to make it usable. If the store has wi-fi in the facility, you are fine, otherwise, your phone company is going to LOVE you.

    • jeffery mispellings

      Even if you dont have a phone, it may double as a Gov’t camera with a facebook sticker on it. I’m sure it records EVERYONE, not just facebook users.

  • Cliffystones

    This sounds like the beginning of something in the movie “Minority Report”. As people walked in public places they were scanned, recognized and hit by a barrage of ‘targeted’ advertising, with the voices in the ads even addressing them by name. Seems like a good reason to wear a burka IMO.

    And Chester, I don’t think the smartphone is needed for them to scan you, just for you to get your Milk Bone for letting them.

  • http://Yahoo.com Bill

    I don’t facebook. If I’m shopping in a store and I see someone getting a deal because they facebook, that store is going to give me the same deal or I’ll just drop whatever I have and walk.

  • Big Woody

    If I do not register with my Facebook pic, will the camera track my face and my purchases anyway to build a profile for a future date when THEY are able to ID me and my address and my other shopping habits? Will THEY be able to track my “faceprint” to my credit card whether I register or not? Or if I have your credit card today, will it send up a security alert? If I do not wish to partisipate, can I have all my info removed from THEIR system? If I wear a burqa, will I get all the Muslim discounts or will I be profiled? If I buy ammo for my 9mm on tuesday and there is a shooting on friday, will the police be at my door friday night wanting an accounting of where ALL my bullets are? How long before THEY tie this system into the traffic cams, all for MY OWN SAFTEY? Will Facebook and Bob Livingston start working together so THEY can put a face to my comments on this blog? (or yahoo and google, google has pics of my yard and can tell if my lawn is mowed or if I have one too many pets) Will I be arrested for wearing a Mark Zuckerberg or Eric Holder mask into stores because I think this whole thing is too much 1984?

    Just because you are not parinoid does not mean THEY are not out to get you.

    • Rick

      Big Woody nailed it. The current distrust of the government is not paranoia. The government has earned every bit of it

      • SJJolly

        Note: The organizations looking to use Facebook (at least at present) are business, not government.

      • D. Smith

        @ SJJolly: What world do you live in? Our gubment IS the business/corporate world. They are one and the same because they’re only interested in tracking you and what you do and what you make and what you spend and how and where. Tracking our purchases is just one way they can keep track of us. Pretty soon, in grand 1984 fashion, they are going to assign us numbers and our freedom will be a thing of the past.

        You need to vote for Ron Paul and yes he’s still in the race, or our personal liberties, amongst a bunch of other stuff, will be gone gone gone in 60 seconds. Bet on it. Ron Paul is not perfect and I don’t recall him ever saying he was, but he’s a got a lot more on the ball than rMoney or Obozo. Those two are just pimps for the bureaucracy and if you don’t think so, you’re already there, helping them pimp.

        My advice? Don’t shop at crapholes like walmart and you won’t have issues. Also, stay the hell off facebook and you won’t be putting yourself out there – at least not for a while. But in the end, if the gubment wants to know something about you, do you honestly think they can’t find out? They really don’t need venues like facebook to do it, it just makes their job sooooo much easier if you roll over and play dead from the get-go. Places like fb and twitter are just data mining scams for personal info.

  • American Thinker

    If I see one of these “cameras” I will leave the store and never return, after telling the manager why. And I don’t “facebook” either.

  • saw it coming

    Now add “Obamacare” to the mix, a healthcare system that is run by the government, where a panel decides what medical treatments you are or are not going to be approved for. And lets say, for the sake of discussion, that you develope diabetes; now they can go back and see everything that you purchased by tracking your “facedeals”, your store discount cards, your ATM card purchases and your credit card purchases. Looks like you purchased too many fatty foods, or too much ice cream, or too many candy bars, etc. Results: sorry you brought this on yourself, the treatment is too expensive so you are not approved for the diabetes medication.
    Please look beyond the now, the instant gratification, the “I need everyone to know what I am doing at all times” mentality, and see what is coming at you in a few years. Technology can be good, but your freedom can never be regained once given away.

  • SJJolly

    Maybe the ones to really fear Facebook are store clerks. I.e., Facebook recognizes you, then a holographic virtual clerk pops up to assist you. A virtual clerk image that can be tailored to your likely preferences — male / female, young / old, straight / gay, etc. Other than a human in the back room, to pull merchandise out of stock, stores of the future could require no employees.

  • Sheeple

    Haha they are just pushing it on us little by little, but thanks too the sheep they will succeed…The Facebook is the New CIA.

  • Uneva

    They already have access to way too much!

  • afdbghq

    The greatest of evils started with good intentions. The government is not one to pass up an opportunity to gather even more data on the average citizen. Just because the idea is for “Store Discounts” does not mean that the government will not use the data collected for their own uses.

    You go to a military surplus store and purchase some items, the next day DHS is knocking on your door demanding an explanation of why you felt you needed whatever item(s) you purchased because surly you must have sinister motives to buy surplus military gear.

    Big Brother IS watching you and is able to watch you more and more every week.

  • CHRISTOPHER ALLEN HORTON

    PEOPLE, WE WILL ALL BE DEAD BEFORE TECHNOLOGY GETS TO THE POINT THAT WE ARE TREATED LIKE ROBOTS. MOST PEOPLE ON THIS SITE ARE AT LEAST, FORTY. THERE WILL BE NO GREAT “New World Order” WITHIN THE NEXT SIXTY YEARS. BY 2072, MOST OF US WILL BE DEAD.

  • Dave67

    I do chuckle when someone goes on a public medium like the internet… they expect privacy.

    If you want privacy, stay off the internet and the credit grid all together.

    • cawmun cents

      Heck….
      I want them to know I hate them…..haw!
      Hate everyone equally….that way there is no bigotry.

      Good day…
      How are you?(and I send a smile to you)
      You dont wanna waste,waste your breath,
      and I wont waste my hate on you…….
      I think i’ll keep it all to myself….

      Waste My Hate,Metallica,from the Album,Load.

  • http://gravatar.com/bychoosing Jay

    Facebook is one of the Internet’s largest personal information repositories, launched in February 2004 and operated by Facebook, Inc. As of July 2011, Facebook claims to have more than 750 million unique personal information entries.

    It makes these entries available to its clients on a regular basis, which include advertisers, data miners, authoritarian governments and, on occasion, private individuals. The personal data is organized into individual entries called “profiles,” each of which typically includes a name, photos, phone numbers, email addresses, marital status, and miscellaneous unique information. Profiles are further organized into groups, and linked by friends lists. Now we know who doesn’t have a life.

  • Ghost

    Welcom to the new police state citizon, you will do as I say any time I wish, slave.

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