The Attack On Privacy Empowered By Facebook Continues
August 15, 2012 by Bryan Nash
Your Facebook photos could get you a good deal when shopping, but it might be more than you bargained for. Facedeals, a program that recognizes patrons as they walk in the store, could be used by some businesses to offer special discounts to those who choose to participate. The technology has been developed by Redpepper.
Facedeals uses a surveillance camera that is able to identify customers by using Facebook photos and face-recognition technology. In order to take part in the program, consumers must first purchase an app.
Once a shopper buys the necessary app and enters a store with a Facedeals camera, the system scans his face, checks him into the location and sends a discount code. The discount is based on what the customer “likes” on Facebook.
Some people think it’s a win-win situation: The business is able to keep track of customers, and customers willing to participate get a discount.
The creator explains the benefits:
For businesses, there is no easier way to deliver customized deals. Users receive personalized offers simply by coming through the door, which removes the guesswork typically performed by both parties. Businesses will no longer wonder which offers will stick. Patrons will no longer plan outings with a deal-a-day mindset, but can simply frequent their favorite spots and count on being rewarded.