NEW YORK (UPI) — Tablets have become the preferred second-screen alternative to TVs for viewing full-length episodes, ahead of computers, a poll indicates.
Tablet owners in a study commissioned by Viacom said 15 percent of their TV show viewing happens on the devices, multichannel.com reported Tuesday.
The survey, which polled about 2,500 consumers who own tablets, found the devices did not decrease time spent watching TV, but did reduce time spent with PCs and smartphones.
“It’s really increasing their overall consumption of TV,” Stu Schneiderman, senior director of Viacom Media Networks Digital Research, said.
About half of tablet owners who subscribe to a cable company that offers streaming apps reported downloading the apps.
Viacom enlisted research firm Kelton to conduct the national online survey in December 2011 and January 2012 of 2,500 people 8 to 54 who own or have access to a tablet.