Study: Dumped Britons Spend Nearly $800
September 28, 2011 by UPI - United Press International, Inc.
LONDON, Sept. 28 (UPI) — British retailer Superdrug said its research indicates women spend an average of nearly $800 reinventing themselves after the end of a relationship.
Superdrug said its study of 2,000 newly single women found they spent an average $776 on items and services including hairdressing, tanning, clothing, shoes, gym memberships and manicures.
“Being dumped, whether it was on the cards or not, will make even the toughest woman feel awful,” said Simon Comins, director of toiletries for Superdrug. “This research shows that women start to question what went wrong with the relationship, and feel self-conscious about their looks. So indulging in a new hair-do, a change of hair color, beautiful bronzed skin and a lovely new wardrobe of clothes can be just the tonic for those who have been heartbroken.”
The research indicated the most money went toward new clothes, with the women spending an average $191 on their wardrobes.