Comments Subscribe to Personal Liberty News Feed Subscribe to Personal Liberty

Running For Office? Deepen Your Voice

March 15, 2012 by  

Running For Office? Deepen Your Voice
People with deeper voices more likely to get positions of power.

Perhaps the Republican Presidential contenders should take a little time out from campaigning to watch some classic John Wayne movies, paying careful attention to the iconic actor’s voice: Findings from a new study suggest that voters are more likely to pick candidates who have deeper voices.

A newly published paper in Proceedings of the Royal Society B: Biological Sciences shows that men and women are both more likely to vote for male and female candidates with lower-pitched voices whom they perceive as more competent, stronger and more trustworthy.

“Our study asks how voice pitch influences electability, and to my knowledge is the first to examine the voices of both male and female candidates,” says Casey Klofstad, associate professor of Political Science in the College of Arts and Sciences at the University of Miami and corresponding author for the study. “For example, we found that men and women perceive lower pitched female voices to be more competent and stronger. In contrast, only men perceive lower pitched male voices to be more competent and stronger.”

The findings suggest that men and women with lower voices could be more successful in obtaining positions of leadership. The results also raise the question of whether the electability of female candidates could be influenced by the fact that women tend to have higher-pitched voices than men. The authors contend that while people are free to choose their leaders, these choices cannot be understood in isolation from biological influences.

Sam Rolley

Staff writer Sam Rolley began a career in journalism working for a small town newspaper while seeking a B.A. in English. After learning about many of the biases present in most modern newsrooms, Rolley became determined to find a position in journalism that would allow him to combat the unsavory image that the news industry has gained. He is dedicated to seeking the truth and exposing the lies disseminated by the mainstream media at the behest of their corporate masters, special interest groups and information gatekeepers.

Facebook Conversations

Join the Discussion:
View Comments to “Running For Office? Deepen Your Voice”

Comment Policy: We encourage an open discussion with a wide range of viewpoints, even extreme ones, but we will not tolerate racism, profanity or slanderous comments toward the author(s) or comment participants. Make your case passionately, but civilly. Please don't stoop to name calling. We use filters for spam protection. If your comment does not appear, it is likely because it violates the above policy or contains links or language typical of spam. We reserve the right to remove comments at our discretion.

Is there news related to personal liberty happening in your area? Contact us at

  • Geiser Carol

    Yes, Yes, Yes, and Yes. I continually told my husband that IF Michelle Bachman and Sarah Palin were to take voice lessons and learn how to lower the intonation of their voices, they would absolutely receive far better support – especially among women.

    I happen to have a deep voice (Since I was a very young adult) and when I was in the marketplace, I was often asked by others in the office if I would please make certain phone calls that they needed a stronger voice for.

    Can anyone of you imagine what may have happened IF hillary wouldn’t have had such a screeching voice?

  • Sirian

    If a deeper voice will supposedly give you an advantage of being elected to office can you please explain how Barney Frank managed to spend several terms in office? Just wondering. . .

  • Sawman

    Absolutely! There is nothing more soothing than the voice of a soft-toned woman. Listen to Megan Kelly vs Margaret Hoover (of O’Reilly Factor). Both are easy to look at. Both are brilliant attorneys. Both speak at a rapid pace. Kelly is much easier to listen to.

    Listen to Mr Obama. He is almost mesmerizing in his speeches. His delivery is excellent, but his voice frequency is lower than other people and resonates… a real attention getter. Reagan was the same. Clinton same. Bush II could do it, but had to slow down his cadence to get it.

    • Realist

      If lower tonality in your voice can win it for you, how is it that Fred Thompson never made it? Conversely, Bill Clintin has a high pitched whiney hoarse voice and did well. Ron Paul has a high pitch voice and does well with his fans but Newt has always been whiney and articulated much better than Romney. Your philosophy seems flawed to me.

  • JimH

    Nixon had a lower voice than JFK. Sometimes eyes trumps ears? To bad it isn’t just the issues.

    • Brad

      Gos love Ron Paul, he is goofier as hell looking and squills when he talks. I think that worm effect he gives off is his real issue with gaining votes to be quite honost.


Sign Up For Personal Liberty Digest™!

PL Badge

Welcome to,
America's #1 Source for Libertarian News!

To join our group of freedom-loving individuals and to get alerts as well as late-breaking conservative news from Personal Liberty Digest™...

Privacy PolicyYou can opt out at any time. We protect your information like a mother hen. We will not sell or rent your email address to anyone for any reason.