ORLAND PARK, Ill., (UPI) — An Illinois restaurant drew in business by giving away Twinkies, the cake snacks made by defunct company Hostess, with every purchase.
Baby’s Cheesesteak & Lemonade stocked 12,000 Hostess Twinkies and CupCakes for the giveaways Wednesday at its Orland Park and Country Club Hills locations, the Chicago Tribune reported Thursday.
Andres Deleon, Baby’s social media director, said owner Hani Sughayer went to a Hostess and Wonder Bread bakery outlet in Hazel Crest and bought out their supply for the promotion.
“We’re really just trying to get a social media buzz out of the whole thing,” Deleon said. “The brand recognition is just going to come with it.”
Hani Sughayer said more than half the Twinkie supply was exhausted by 4:30 p.m.