As part of gay pride month, Oreo released a picture of a rainbow stuffed cookie along with the message “Proudly support love!” on its Facebook page. The move has resulted in “likes” and loathes.
Kraft Foods is not planning to sell the cookie. It’s just a publicity stunt.
“We are excited to illustrate what is making history today in a fun and playful way,” spokeswoman Basil Maglaris told ABC News. “As a company, Kraft Foods has a proud history of celebrating diversity and inclusiveness. We feel the OREO ad is a fun reflection of our values.”
Some consumers have vowed to boycott the 100-year-old company as a result of the cookie, while others have supported the move.
“God does not hate gay people, if you think that you need to get out your bible and actually read it. God loves everyone,” posted one advocate.
“Oreo you are awesome.. My daughter saw this picture while eating an oreo and said I want it! Lol yep oreo rules!” wrote another.
Oreo is not alone in its support of gay pride month. Target created a line of T-shirts earlier this month. They promptly sold out upon release.