Comments Subscribe to Personal Liberty News Feed Subscribe to Personal Liberty
 

Prediction: Magazine, TV Ads On Way Out

ST. LOUIS, Jan. 15 (UPI) — Traditional advertising for products — magazine ads and 30-second television commercials — may go the way of the rotary phone, a U.S. researcher predicts.

Seethu Seetharaman of Washington University in St. Louis said so-called crowdsourcing, viral Internet campaigns, product placements and guerrilla promotions will dominate the marketing and advertising landscape going forward.

“Traditional expensive advertising is no longer effective given all the clutter, as well as the emergence of technologies, like digital video recorders, that block the ads from even being viewed, much less absorbed, by consumers,” Seetharaman said in a statement.

Product placements — branded goods or services placed in a context usually devoid of ads, such as movies, music videos, TV or news programs — will continue to gain popularity, Seetharaman said.

“I think crowdsourcing is only going to increase,” Seetharaman said.

Crowdsourcing refers to the open innovation model, pioneered by sites such as Threadless.com, where customers design and vote on new product designs.

This allows them to take active charge of the product development process, rather than reacting to concepts developed by firms, Seetharaman said.

Given the popularity of campaigns such as the T-Mobile Flash Mob, one is more likely to see non-traditional “grassroots” campaigns get more noticed than traditional billboard advertising.

“With the explosion of smartphones, these grassroots campaigns are swiftly recorded by people and then posted on YouTube in short order, which then makes these guerrilla campaigns go viral in a big way,” Seetharaman said. “This ‘guerrilla promotion’ style of advertising will blossom in 2012 and beyond.”

 

UPI - United Press International, Inc.

Since 1907, United Press International (UPI) has been a leading provider of critical information to media outlets, businesses, governments and researchers worldwide.

Facebook Conversations

Join the Discussion:
View Comments to “Prediction: Magazine, TV Ads On Way Out”

Comment Policy: We encourage an open discussion with a wide range of viewpoints, even extreme ones, but we will not tolerate racism, profanity or slanderous comments toward the author(s) or comment participants. Make your case passionately, but civilly. Please don't stoop to name calling. We use filters for spam protection. If your comment does not appear, it is likely because it violates the above policy or contains links or language typical of spam. We reserve the right to remove comments at our discretion.

Is there news related to personal liberty happening in your area? Contact us at newstips@personalliberty.com

Bottom
close[X]

Sign Up For Personal Liberty Digest™!

PL Badge

Welcome to PersonalLiberty.com,
America's #1 Source for Libertarian News!

To join our group of freedom-loving individuals and to get alerts as well as late-breaking conservative news from Personal Liberty Digest™...

Privacy PolicyYou can opt out at any time. We protect your information like a mother hen. We will not sell or rent your email address to anyone for any reason.