Do you want free pizza? If you answered “Si,” head over to the closest Pizza Patron.
On June 5, anyone who places an order in Spanish between 5 p.m. and 8 p.m. will receive a free large pepperoni pizza. The company states that the promo is a way to acknowledge the “positive force of change immigrants have made in communities throughout America.”
“I think it’s cool. I need to learn,” said one black female customer.
But not everyone thinks it’s cool. Marcela Gomez, president of the Hispanic Marketing Group, told USA Today: “Maybe they thought it was a cute thing to do, but I think it’s discrimination. As an advertising agency, I would never recommend this to my client.”
Peter Thomas, chairman of the Conservative Caucus agrees: “It seems to punish people who can’t speak Spanish, and I resent that. In public areas, people should be speaking English, and that includes pizza parlors.”
Pizza Patron brand director Andrew Gramm expects to give away 80,000 pizzas.
This is not the first time Pizza Patron has been involved in an over-the-border controversy. In 2007, the restaurant chain began its practice of accepting pesos for pizza as a way to help immigrants use their Mexican money.
The Dallas-based pizzeria has locations in California, Nevada, Arizona, Colorado, Texas, Georgia and Florida.