People for the Ethical Treatment of Animals has its sights set on young people, hoping the next generation will quit eating meat. PETA wants to advertise on school lunchroom trays, starting in Cleveland.
The ad is a cartoon sketch of a chicken with the words “I am not a nugget” and “Go vegan.”
Ashley Palmer, a spokesperson for PETA, hopes that the message will cause students to be more compassionate toward animals.
“Vegan food is really healthy and considering the amount of artery-clogging cholesterol that’s in meat and dairy and egg products, vegan choices are a great option for schools,” Palmer said.
Cleveland Metropolitan School District Communications Officer Rosann Canfora said they will consider whether the advertising “is a legitimate revenue source worthy of further investigation.”
The idea has been met with mixed reviews from parents.
Parent Shari Litton told FOX 8 Cleveland that she thinks the idea is “great” and “wonderful.”
But other parents disagree.
“There’s a lot of meat eaters out there,” parent Deshon Conel said.