Comments Subscribe to Personal Liberty News Feed Subscribe to Personal Liberty

People won’t wait for ‘slow’ Web pages

March 1, 2012 by  

MOUNTAIN VIEW, Calif., March 1 (UPI) — Internet users waiting for a Web page to load find a delay of even just milliseconds too long, engineers at U.S. search giant Google say.

A delay of 400 milliseconds, about the blink of an eye, causes people to search less, they said.

“Subconsciously, you don’t like to wait,” Arvind Jain, Google’s resident speed guru, told The New York Times. “Every millisecond matters.”

Internet users will visit a commercial or news Web site less often if it is slower than a close competitor by more than 250 milliseconds, experts said.

And the quest for speed is becoming more important as data-hungry smartphones and tablets create digital traffic jams as people download maps, videos, news updates and other content, analysts said.

“Two hundred fifty milliseconds, either slower or faster, is close to the magic number now for competitive advantage on the Web,” Harry Shum, a computer scientist and speed specialist at Microsoft, said.

Spencer Cameron

Facebook Conversations

Join the Discussion:
View Comments to “People won’t wait for ‘slow’ Web pages”

Comment Policy: We encourage an open discussion with a wide range of viewpoints, even extreme ones, but we will not tolerate racism, profanity or slanderous comments toward the author(s) or comment participants. Make your case passionately, but civilly. Please don't stoop to name calling. We use filters for spam protection. If your comment does not appear, it is likely because it violates the above policy or contains links or language typical of spam. We reserve the right to remove comments at our discretion.

Is there news related to personal liberty happening in your area? Contact us at


Sign Up For Personal Liberty Digest™!

PL Badge

Welcome to,
America's #1 Source for Libertarian News!

To join our group of freedom-loving individuals and to get alerts as well as late-breaking conservative news from Personal Liberty Digest™...

Privacy PolicyYou can opt out at any time. We protect your information like a mother hen. We will not sell or rent your email address to anyone for any reason.