As the economy has faltered, sales of herbal remedies and vitamins have been increasing, as people look for less expensive ways to treat health conditions.
That is according to an Associated Press investigation, which found many Americans looking to avoid filling costly prescriptions or making doctors’ visits.
According to an AP analysis of data, nationwide retail sales of vitamins and supplements rose by nearly 10 percent during the three months ending December 28th, compared with the same period in 2007.
That data includes New Jersey mom Kristen Kemp, who told the news provider she has been treating her kids’ illnesses with home remedies such as tea and honey, as well as with Chinese herbs.
"Just going to the doctor will cost me $20 per kid – and I have three kids," she explained. "Just in case something bad happens to our jobs, I want more money in the bank."
A government survey released late last year showed that more Americans have been turning to natural supplements to treat their health problems. Among that group, approximately one-quarter cited cost as a factor for avoiding conventional medicine.