After spending at least $8.3 million on a television jingle intended to extoll Obamacare’s goodness and drive residents to the State’s messed-up insurance exchange website, Cover Oregon is pulling the plug. The advertisements won’t run on television anymore, because the State can’t advertise a product it’s having tremendous difficulty delivering.
Who wouldn’t love to see that in regular TV rotation? But Bruce Goldberg, acting executive director for Cover Oregon, said Monday the ads are useless because the State’s insurance website, which hasn’t successfully enrolled a single person in a health insurance plan, is still useless.
“Cover Oregon is changing its tune when it comes to its catchy Portlandia-style TV spots, which attracted national attention — not all of it positive,” reported KATU Monday. “The problem? The spots still in circulation have been pushing people to use the unworkable online exchange.”
“We’re doing our best to get through the applications that we have and while we’re doing that, we think it’s appropriate to hold off on any further advertising,” Goldberg said at a Monday press conference.
Goldberg’s comments came on the same day he also encouraged 13,000 people who are losing their portability health coverage, which is supposed to serve as a temporary stopgap for people who’ve been laid off from a job or had their old policies canceled, not to count on obtaining coverage through the State exchange.
“Nobody has a list of who the portability people are,” Goldberg said. “Those individuals need to go directly to the market and buy a plan if they want to be assured coverage Jan. 1.”