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Oregon Pulls The Plug On Exorbitant, Ineffective Hipster Ads For Obamacare

December 19, 2013 by  

After spending at least $8.3 million on a television jingle intended to extoll Obamacare’s goodness and drive residents to the State’s messed-up insurance exchange website, Cover Oregon is pulling the plug. The advertisements won’t run on television anymore, because the State can’t advertise a product it’s having tremendous difficulty delivering.

Who wouldn’t love to see that in regular TV rotation? But Bruce Goldberg, acting executive director for Cover Oregon, said Monday the ads are useless because the State’s insurance website, which hasn’t successfully enrolled a single person in a health insurance plan, is still useless.

“Cover Oregon is changing its tune when it comes to its catchy Portlandia-style TV spots, which attracted national attention — not all of it positive,” reported KATU Monday. “The problem? The spots still in circulation have been pushing people to use the unworkable online exchange.”

“We’re doing our best to get through the applications that we have and while we’re doing that, we think it’s appropriate to hold off on any further advertising,” Goldberg said at a Monday press conference.

Goldberg’s comments came on the same day he also encouraged 13,000 people who are losing their portability health coverage, which is supposed to serve as a temporary stopgap for people who’ve been laid off from a job or had their old policies canceled, not to count on obtaining coverage through the State exchange.

“Nobody has a list of who the portability people are,” Goldberg said. “Those individuals need to go directly to the market and buy a plan if they want to be assured coverage Jan. 1.”

Ben Bullard

Reconciling the concept of individual sovereignty with conscientious participation in the modern American political process is a continuing preoccupation for staff writer Ben Bullard. A former community newspaper writer, Bullard has closely observed the manner in which well-meaning small-town politicians and policy makers often accept, unthinkingly, their increasingly marginal role in shaping the quality of their own lives, as well as those of the people whom they serve. He argues that American public policy is plagued by inscrutable and corrupt motives on a national scale, a fundamental problem which individuals, families and communities must strive to solve. This, he argues, can be achieved only as Americans rediscover the principal role each citizen plays in enriching the welfare of our Republic.

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