HACKENSACK, N.J., Dec. 5 (UPI) — New Jersey businessman Larry Birnbaum says he has an incandescent light bulb for people who don’t want to switch to compact fluorescent bulbs.
Birnbaum, founder and owner of Epic Light Bulb in South Hackensack, says his Newcandescent bulb will offer consumers an alternative when the government halts production of regular bulbs Jan. 1, the New York Post reported Monday.
“You, I and just about everybody you know are somewhat addicted to incandescent light,” said Birnbaum, a third-generation wholesale and retail electrical supply manufacturer. “We’re used to it. We grew up with its soft, warm glow that’s a very soothing, very calming color of light.”
Some consumers have resisted the new compact fluorescent bulbs, complaining they give cold, unnaturally dull light.
Birnbaum’s Newcandescent bulb takes advantage of a loophole in the law that allows for the manufacture of “rough purpose” incandescent bulbs meant for construction equipment and some other uses, the Post reported.
Birnbaum says his U.S.-made bulbs are just as efficient and long-lasting as their fluorescent rivals.