Get ready to see rappers and a desperate housewife hawking President Barack Obama’s Patient Protection and Affordable Care Act.
Already in talks with the NBA and NFL, the White House is now recruiting the TMZ set to serve as ambassadors for Obamacare.
A Clinton-era White House adviser who now works as a “celebrity political adviser” told The Hill Tuesday he has a number of famous clients who are ready to help the President advertise the virtues of his health care mandate to uninformed Americans.
“I think the White House is very wise to identify partners to help market the Affordable Care Act. Just like any good product, when people are aware of the many benefits it provides, there will be increased demand,” said Trevor Neilson.
Kathleen Sebelius, Secretary of Health and Human Services, said the goal of slathering Obamacare in celebrity cool is to reach people in front of their TV sets.
“We’re going to be going wherever people are,” she explained. “We’re having discussions – active discussions – right now with a variety of sports affiliates, both in terms of what will end up being paid advertising but hopefully some partnership efforts. The NFL, for instance, in the conversations I’ve had, has been very actively and enthusiastically engaged because they see health promotion as one of the things that is good for them and good for the country.”
On the celebrity side, expect to see Eva Longoria, Oprah, Jay-Z, Sarah Jessica Parker and more making a play for the hearts and minds – and wallets – of Americans in the market for a government-mandated, government-subsidized health care plan.