The White House has created a new position in its communications department, called the director of Progressive Media and Online Response. The job includes, among other things, promoting President Barack Obama’s online presence and dealing with negative stories in the time leading up to the 2012 elections.
According to The Huffington Post, the position, has been filled by Jesse Lee. “For the last two years, Jesse has often worn two hats working in new media and serving as the White House’s liaison with the progressive media and online community. Starting this week, Jesse will take on the second role full time working on outreach, strategy and response,” read an internal memo quoted in the Post’s article.
“If you’re going to post something online about Obama that isn’t true, Lee is going to be the one to handle you. Considering that Lee’s first tweet about his new position included a picture of The Terminator, we suggest you watch what you say OR BE DESTROYED,” an article on MediaBistro.com joked.
Lee’s efforts in his new job will be specifically targeted at progressives, whose relationship with Obama has often worn thin since the President’s election.