President Barack Obama began a three-day bus tour on Monday to target potential voters in North Carolina and Virginia, where experts say he is looking to woo large numbers of minority and “white, professional” voters.
According to The Wall Street Journal, Obama is also expected to travel to the Mountain West next week, where he enjoys heavy support from Hispanics in Colorado, Nevada and New Mexico.
Experts say that the President seems to be focusing on an election strategy for 2012 that will give him “multiple routes of victory” to reduce his dependence on Ohio and Florida, traditional electoral gems. The strategy contrasts 2000 and 2004 Democratic strategy when the party focused heavily on those States and won neither.
Campaign officials say that if Obama is able to win majorities in States that traditionally favor Democrats, plus North Carolina and Virginia or one of those and Colorado and Nevada, he will have an electoral college victory. Democrats won majorities in none of those States in 2000 and 2004, but Obama won all four in 2008.
The President’s re-election strategy most recently shows him shying away from working-class, white voters who have become bitter toward his Administration, the newspaper reports.
According to Business Insider, Obama has also further embraced the Occupy Wall Street crowd as a part of his White House re-election strategy. White House spokesman Josh Earnest said in a preview to the bus tour that Obama will make it clear that he is fighting to make sure that the “interests of 99 percent of Americans are well represented.” This is reportedly the first time the White House has used the term to differentiate between classes of Americans.