The Obama Administration may have taken the White House twice by focusing heavily on outreach efforts, including celebrity endorsements and tech-savvy campaigns, aimed at young voters. But judging by the tactics President Barack Obama and his handlers are now using to encourage supporters to enroll in Obamacare, it’s clear that the current White House views its youth base not as a well educated and politically active crowd of future leaders, but as a class of low-information voters who like to gaze at shiny things and kittens.
The White House is currently running a March Madness-themed Obamacare outreach campaign on its website dubbed “The 16 Sweetest Reasons to Get Covered.” The message from the Nation’s executive branch: While you’re filling out your March Madness brackets, don’t forget to head on over to the Obamacare website and sign up for costly government-run health insurance.
“As millions of Americans scramble to fill out their March Madness brackets, we’ve got another big milestone coming up: the March 31st deadline to sign up for health insurance,” the Administration website says. “If you need affordable coverage, head over to HealthCare.gov and #GetCoveredNow. If you’ve got insurance, help spread the word by voting for your favorite reason to get covered.”
Visitors to the site are then confronted by a video, wherein University of North Carolina head basketball coach Roy Williams and Geno Auriemma, head coach of the University of Connecticut women’s basketball team, implore viewers to “beat the buzzer” and “be a winner” by getting covered today.
Now, many readers are probably thinking that this is no big deal, “So what if the Administration wants to exploit March Madness and trot out a couple of minor-celebrity basketball coaches get its message out?” And they’d be right, it’s no big deal.
But wait, what’s that? Just below the video I see something moving. GIFS! People falling down!
That’s right, the White House has America’s young voters figured out. The 18-30 crowd has no time for facts, figures, more sensible and affordable options, or honesty from the Presidential Administration.
They want a page full of fast-moving animated images, preferably including cats and at least one person falling down. And they want a chance to vote on them and share them on the Internet.
So without further ado, here’s a sampling of hipster-in-chief President Barry O’s, GIF-tastic Obamacare-themed March Madness spin-off:
Vote for your favorite reason (and GIF) to get covered
Further down the page, the White House plays with the phrase “YOLO,” a tired pop-culture motto that is essentially a bro’s alternative to the Latin “carpe diem.”
It seems like the President has a pretty clear message for the young Americans who believed his “hope” and “change” promises. Perhaps something like this GIF that was not featured on the White House website: