If you tune in to NBC News this week, prepare to be dazzled by wall-to-wall Obamacare gush coverage. The network announced Friday that it has scheduled a special series of programs and reports to begin this week to “help Americans get the most out of the Affordable Care Act.”
According to a press release issued by the news network, the launch of a series of Obamacare-themed programs, dubbed “Ready or Not, the New Healthcare Law,” this week is aimed at explaining to Americans how to enroll in Obamacare.
“The Affordable Care Act goes into effect on October 1st, but what does this mean for you and your family? During the week of September 30th, NBC News will devote special coverage across all of its platforms to ‘Ready or Not, the New Healthcare Law,’ an extensive series aimed at explaining the complexities of the ACA and its impact on consumers. Coverage will span multiple screens – on air, across digital and through social media, and also provide users with interactive tools and resources, available on NBCNews.com/Healthcare, to help shed light on what the healthcare act means for them and explain how to enroll,” the release says.
“NBC Nightly News” is scheduled to air an interview tonight with NBC News’ Chief Medical Correspondent Nancy Snyderman and Health and Human Services Secretary Kathleen Sebelius. And throughout the week, Snyderman will invite the American public to ask questions about the healthcare law using the hashtag #AskDrNancy via social media.
“Doctors, nurses, employers and patients all have a stake in how the Affordable Care Act will play out,” Snyderman said. “The sweeping federal law is confusing. We will clarify parts of the law, explain how states differ and tackle many of the challenges associated with it. We are committed to answering questions and serving as a guide as this legislation is implemented.”
Healthcare themed programing is also scheduled to appear throughout the week on “NBC Nightly News,” “Today” and NBCNews.com.
Polemicist Noam Chomsky explained what NBC is doing years ago in Necessary Illusions: Thought Control in Democratic Societies:
The major media-particularly, the elite media that set the agenda that others generally follow-are corporations “selling” privileged audiences to other businesses. It would hardly come as a surprise if the picture of the world they present were to reflect the perspectives and interests of the sellers, the buyers, and the product. Concentration of ownership of the media is high and increasing. Furthermore, those who occupy managerial positions in the media, or gain status within them as commentators, belong to the same privileged elites, and might be expected to share the perceptions, aspirations, and attitudes of their associates, reflecting their own class interests as well. Journalists entering the system are unlikely to make their way unless they conform to these ideological pressures, generally by internalizing the values; it is not easy to say one thing and believe another, and those who fail to conform will tend to be weeded out by familiar mechanisms.
Perhaps conservatives could throw off NBC’s Obamacare blitz by taking to social media all week to #AskDrNancy some real questions about Obamacare.