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Mother: Peanut Butter Cheerios A Worry

ALBUQUERQUE, Jan. 13 (UPI) — Parents of some children with peanut allergies say they are worried the Multi Grain Cheerios Peanut Butter cereal may set off a reaction.

Jodi Loftis, of Albuquerque, said her 9-year-old daughter knows to avoid certain candies and granola bars that may contain peanut ingredients and now she has to watch out for the new cereal from General Mills Inc.

“Even as a 9-year-old, you can continue to tell her every day, every week, make sure you don’t share any foods with anybody,” Loftis told ABC-TV News. “But sometimes it’s hard for a 9-year-old to remember that.”

Other parents said they are worried about cross-contamination at facilities manufacturing both traditional Cheerios and the new peanut butter Cheerios.

In a statement, General Mills said the company it had “complete confidence” that Multi Grain Cheerio Peanut Butter will not cross-contaminate other Cheerios varieties.

“General Mills employs the most stringent allergen control practices in the industry,” the cereal company said. “The food industry and the allergen-sensitive community have worked together diligently to educate consumers that allergens are best identified on product labeling. That’s why we’ve made it a top priority to ensure that our packaging and labeling clearly communicate what’s inside the box.”

UPI - United Press International, Inc.

Since 1907, United Press International (UPI) has been a leading provider of critical information to media outlets, businesses, governments and researchers worldwide.

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  • s c

    Should we laugh, or is this article serious? When a customer buys cereal (or a kid gets it at school), there are two or three assumptions involved. First, can the buyer READ? Beyond that, is the cereal maker accurate when the ingredients say this or that? In the case of a kid at school, if he or she doesn’t read that well, can someone do it for the student and do it RIGHT the first time?
    As for cross-contamination, we can only hope that a cereal maker has better skills than a company like Monsanto (they seem to have a serious problem with GMOs ‘mixing’ with crops). So, dive into those cereals kids.
    With a little luck, your parents can READ. Most likely, they are public school graduates, and their problems will be passed on to YOU. Don’t expect help from Uncle Scam, as he’s part of the problem, folks. Ah, the joys of having foxes guard the hen house – and no one’s watching the foxes.

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