Comments Subscribe to Personal Liberty News Feed Subscribe to Personal Liberty

Mobile phones using GPS to advertise to users

January 19, 2009 by  

Mobile phone companies are able to track users via GPSMobile phone companies are moving one step closer to developing a comprehensive way to track users’ location – and use that information to deliver targeted marketing.

Today’s phones have the ability use GPS chips and network-based cell-tower information to communicate in an individualized way with users, Reuters reports

For example, if a person is walking past a particular clothing store, their phone may offer them a discount related to that shop.

However, the technology may be moving more slowly than operators would like, due to privacy concerns about how people might react to the knowledge that their location is being shared with a service provider.

The article states that as of the end of 2008, both Verizon Wireless and Sprint have taken steps toward implementing location-based services, while AT&T has said it will begin development on its own version early this year.

"I think you’ll see the business pressures on other carriers will lead them to adopt a more open solution as well," Joel Grossman of data aggregator WaveMarket told the news provider.

This is not the first time GPS technology has been at the heart of a privacy debate. In recent months, some police forces have been pushing for further license to use GPS to track suspects.

Personal Liberty News Desk

Facebook Conversations

Join the Discussion:
View Comments to “Mobile phones using GPS to advertise to users”

Comment Policy: We encourage an open discussion with a wide range of viewpoints, even extreme ones, but we will not tolerate racism, profanity or slanderous comments toward the author(s) or comment participants. Make your case passionately, but civilly. Please don't stoop to name calling. We use filters for spam protection. If your comment does not appear, it is likely because it violates the above policy or contains links or language typical of spam. We reserve the right to remove comments at our discretion.

Is there news related to personal liberty happening in your area? Contact us at


Sign Up For Personal Liberty Digest™!

PL Badge

Welcome to,
America's #1 Source for Libertarian News!

To join our group of freedom-loving individuals and to get alerts as well as late-breaking conservative news from Personal Liberty Digest™...

Privacy PolicyYou can opt out at any time. We protect your information like a mother hen. We will not sell or rent your email address to anyone for any reason.