Comments Subscribe to Personal Liberty News Feed Subscribe to Personal Liberty
 

Millennials, A Dilemma For Automakers

DETROIT, Jan. 16 (UPI) — Young adults are pushing U.S. automakers to think very differently about how to make and sell an automobile to a tech-savvy audience, experts said.

As 18-24-year-olds — the group known as millennials — enter the workforce they present a new dilemma to automakers, The Detroit News reported Monday.

This is an age group that is used to having the Internet in their lives. Because of that, the urge to get a car at a young age to stay connected with friends is diminished.

Youths still want to stay connected with friends, but they can now use the Internet to accomplish that. Owning a car becomes less relevant.

“There’s simply new and better and, frankly, more efficient alternatives to communication and getting that freedom that they used to rely on the auto industry to provide,” said Chevrolet’s senior manager for global marketing at John McFarland.

“We are very tech savvy, so we need a car that’s tech savvy, too,” said Tasnim Rahman, a 19-year-old University of Michigan student.

A survey by Deloitte found that owning a hot car was not the top priority for young drivers. Nearly 60 percent indicated that in-dash technology was their top priority. At the same time, 73 percent indicated a touch screen interface was at the top of their list for a vehicle’s features.

“Having a car is not the same priority anymore for young people,” said Moray Callum, Ford Motor company’s head design for the Americas.

Putting it in perspective, “Adults are worried about texting being a disturbance while driving. A lot of kids think that driving is a disturbance to texting,” he said.

UPI - United Press International, Inc.

Since 1907, United Press International (UPI) has been a leading provider of critical information to media outlets, businesses, governments and researchers worldwide.

Facebook Conversations

Join the Discussion:
View Comments to “Millennials, A Dilemma For Automakers”

Comment Policy: We encourage an open discussion with a wide range of viewpoints, even extreme ones, but we will not tolerate racism, profanity or slanderous comments toward the author(s) or comment participants. Make your case passionately, but civilly. Please don't stoop to name calling. We use filters for spam protection. If your comment does not appear, it is likely because it violates the above policy or contains links or language typical of spam. We reserve the right to remove comments at our discretion.

Is there news related to personal liberty happening in your area? Contact us at newstips@personalliberty.com

Bottom
close[X]

Sign Up For Personal Liberty Digest™!

PL Badge

Welcome to PersonalLiberty.com,
America's #1 Source for Libertarian News!

To join our group of freedom-loving individuals and to get alerts as well as late-breaking conservative news from Personal Liberty Digest™...

Privacy PolicyYou can opt out at any time. We protect your information like a mother hen. We will not sell or rent your email address to anyone for any reason.