Millennial Generation Rejects Affirmative Action In MTV Survey
May 20, 2014 by Ben Bullard
Last week, MTV released the results of a survey the pop-culture network commissioned as part of a larger, agenda-driven project to normalize cultural outliers, emphasize racial prejudices and, in the company‚Äôs own words, ‚Äúaddress bias.‚ÄĚ¬† Most of the respondents agreed it‚Äôs bad to treat people differently because of the color of their skin ‚Äď a sentiment that carried over into respondents‚Äô opinions about affirmative action.
Davis Binder Research, the data and consulting agency that carried out the three-month survey, found that the kids don‚Äôt think government should intervene with schools and employers to force the selection of applicants based on their racial background.
In fact, 88 percent of the 3,000 young people interviewed for the survey said they couldn‚Äôt get behind affirmative action, because it demonstrates preferential treatment based on racial differences. A full 90 percent said schools and employers should treat everyone equally, regardless of race. And 70 percent said it‚Äôs ‚Äúnever fair to give preferential treatment to one race over another, regardless of historical inequalities.”
If those results seem to subvert MTV‚Äôs historical effort to foment progressive sympathy in young viewers, then maybe it‚Äôs a function of phrasing the question wrong ‚Äď because the survey question leaves plenty of room for free, unencumbered thinking:
Despite the reality of their experience, their unwavering belief in equality trumps all else and makes it difficult for them to support affirmative action (Note ‚Äź there was no statistical difference by race for first two bullets).
88% believe that favoring one race over another is unfair, because of their belief in equality.
90% believe that everyone should be treated the same regardless of race.
70% believe it‚Äôs never fair to give preferential treatment to one race over another, regardless of historical inequalities. (65% for POC [people of color], 74% for White).
The numbers-based portion of the survey that yielded the affirmative action data specifically targeted the young and pop-savvy demographic: 14-24 year-old people who indicated they were MTV viewers. Along with the objective questions, the respondents also got a healthy dose of questions that presumed a general consensus on social issues, without offering the young viewers much wiggle room.
‚Äú65% would be interested in a tool to help them work on their biases,‚ÄĚ one survey item observed.
‚ÄúThey want to join a campaign to understand more, talk more and develop tools to help combat bias. Two in three (68%) say that they want to join a campaign that, ‚Äėaims to start a conversation around bias, empowering America‚Äôs youth to better recognize bias in themselves and their surroundings, challenge it when they see it, and help create a future with more equal opportunity.‚Äô‚ÄĚ