Media Covers Kiss-In, Ignores Success Of Chick-fil-A Appreciation Day
August 6, 2012 by Bryan Nash
A lack of media coverage of Chick-fil-A Appreciation Day has some people thinking the mainstream media are chicken. Are they afraid to cover a story that does not further their agenda?
While many outlets did cover the event, it was not given adequate treatment in several publications. At least not as much as the “kiss-in” that took place Friday.
The restaurant set a sales record Wednesday. The chain will not release sales numbers, but Steve Robinson, Chick-fil-A’s executive vice president of marketing, confirmed that the company set a record. There is reason to believe that it was a world record.
Under any other circumstances, one would expect to find major coverage of world record sales. However, as reported by the Weekly Standard, there was no front-page coverage of the event in The New York Times, The Washington Post, the Chicago Tribune, the Los Angeles Times, the Sun-Sentinel or The Boston Globe. And many media outlets that did cover the event only mentioned it in passing, or in an attempt to make Chick-fil-A supporters seem like hateful bigots.
One would think that the number of people involved in an event would largely influence the coverage of a story. However, the “kiss-in” continues to receive attention despite a lack of a nationwide involvement.
Huffington Post sent out multiple tweets in an attempt to get photos of “kiss-in” participants. It seems they knew they would have to doctor the photos to make it appear as though the kiss-in drew the same number of supporters as Chick-fil-A Appreciation Day. Huffington Post resorted to: “Or even if you’re not going — send us your gay kiss photo!”
Many news outlets seem to be using photos and video clips of Chick-fil-A Appreciation Day in stories about the “kiss-in” in such a way that the average browser at first glance might think the droves of people are “kiss-in” supporters. Like this one, this one, this one and this one.