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Justice Department Clears Google-Admeld Merger

WASHINGTON, Dec. 2 (UPI) — The U.S. Justice Department Friday cleared Google’s $400 million acquisition of Admeld Inc., saying the merger likely wouldn’t lessen digital ad competition.

“After a thorough review of the evidence, the [Antitrust Division] concluded that the transaction is not likely to substantially lessen competition in the sale of display advertising,” the Justice Department said in a statement.

Justice was reviewing Google’s purchase of online advertising firm Admeld announced in June, focusing in whether competition in the display advertising industry would be stifled.

In a statement posted on their Web sites, Google and Admeld said they were pleased Justice cleared the deal and anticipated closing the acquisition in the next few days.

UPI - United Press International, Inc.

Since 1907, United Press International (UPI) has been a leading provider of critical information to media outlets, businesses, governments and researchers worldwide.

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