Urban Outfitters is a clothing store popular with young Americans who may fit into the young urban professional (yuppie), hipster or college crowd who in 2008 may have been labeled as synonymous with Barack Obama supporters.
Broken promises, adopting many of the war tactics of his predecessor and a dismal economic outlook for the future has seen Obama’s popularity with American youths fall sharply of late. A recent survey from the nonprofit, non-partisan Generation Opportunity shows that only 31 percent of 18- to 29-year-olds approve of President Barack Obama’s handling of youth unemployment. Among the age group, 57 percent say they will learn more about the policy positions of the Presidential candidates in the 2012 election than they did in 2008.
That is why, perhaps, Urban Outfitters has released a lighthearted T-shirt that may help the GOP appear less stuffy to young voters who shun some of the social aspects of modern conservatism while embracing the fiscal and small government ideals of the right.
One shirt, sold in a stylish cut well fitted for young people, is emblazoned with the GOP’s elephant and reads “Mitt Is The Sh*t.”
Another pictures an oven mitt over the candidate’s last name.
The store also carries Obama merchandise.
Of note, however, is the Obama campaign offers about 18 Web pages of merchandise — ranging from merchandise specialized for women, youths, lesbians, gay men, bisexuals, transsexuals, African-Americans, Latinos, nurses, environmentalists, Jews, golfers, outdoor furniture, kitchen goods and fashion accessories designed by big-name fashion designers among other things — on its website. The Romney campaign website offers only one page of merchandise that includes bumper stickers, sweatshirts, T-shirts, ball caps and other traditional campaign fodder.