The gender-bending main character of a new children’s show on the Hub network — co-owned by Hasbro and Discovery — is both a prepubescent boy who, at times, is magically transformed into a female superhero by placing a ring on his, err her, finger.
“When I first heard about the show, my reaction was ‘Are you out of your minds?'” Margaret Loesch, chief executive of the Hub told the Los Angeles Times. “Then I looked at it and I thought, ‘This is just funny.'”
Network executives hope the seemingly transsexual crime fighter depicted in “SheZow” will not only save the world in each episode, but will also save the networks ratings.
From the Los Angeles Times:
Launched in October 2010, the Hub has barely registered a blip in the highly competitive kids’ TV marketplace. It has a few minor successes including “My Little Pony Friendship Is Magic” and “Transformers,” but overall its ratings are tiny. Among kids 2 to 11, the Hub’s primary target, it averages 56,000 viewers a day, according to Nielsen. Disney and Nickelodeon each average 934,000 kids in that group.
Here’s a promo for the show:
It looks like the dress may become the new cape.