If Women Got An Extra Hour: 6 Percent Would Have Sex, 24 Percent Would Sleep
May 31, 2013 by UPI - United Press International, Inc.
MINNEAPOLIS (UPI) — If U.S. women had an hour added to their day, 6 percent would have sex, 12 percent would spend it with their partner, and 24 percent would sleep, a survey says.
Ginger Consulting, a branding and custom research firm, said its fifth annual “What Women Want” survey also found if women had an additional hour a day, 14 percent would exercise, 6 percent would spend it with their kids, and 2 percent would spend it with friends.
Women like a celebrity lifestyle, but not the pampering of spa days, designer wardrobes, or perfect hair — but 48 percent of women said they wanted a great home, 46 percent said they wanted frequent vacations, and 28 percent wanted personal chefs and nutritionists.
“Men, take note. Simple things, like planning a vacation for the woman in your life or taking her out for a delicious meal, can make a big difference in her overall satisfaction,” Beth Perro-Jarvis, principal of Ginger Consulting, said in a statement. “Also, if you really want to make her day, get rid of your piles of clutter.”
Women are responsible for or influence $7 trillion in annual U.S. consumer and business purchases, Perro-Jarvis said. They also influence more than 85 percent of all products and services purchased.
Ginger’s Alpha Panel Survey was conducted March 25-April 2 among 400 nationally representative female consumers ages 21-60. No margin of error was provided.