Comments Subscribe to Personal Liberty News Feed Subscribe to Personal Liberty
 

High Fashion Gains A Foothold In China

BEIJING (UPI) — A growing middle class in China is supporting demand for fashion, even expensive fashion, media experts said.

The general manager of Hearst Magazines in China, Lena Yang, said the average fashion magazine reader in the country is 29.5 years old, single, and earns $1,431 per month.

Surprisingly to some, that same reader spends an average of $938 per season on watches, $982 on handbags and shoes and $1,066 on clothes, The New York Times reported Monday.

Yang said another demographic factor supported the typical reader’s relatively lavish lifestyle, which is that, “most of them, they are a single child,” she said.

That means they often live at home, so they do not pay rent. They also had up to six other adults, including parents and grandparents, contributing to their fashion needs.

China is now the sixth largest market for luxury goods and fashion magazines are riding the crest of that wave.

The demand for advertising has pushed Cosmopolitan, Vogue and Elle in China to either split issues in half or add more editions per year. Elle had grown to 700 pages before editors decided to go to two issues per month.

“We never take anything for granted. But so far this year, we look like we’re having a pretty good year of growth,” Duncan Edwards, president and chief executive officer of Hearst Magazines International told the Times.

UPI - United Press International, Inc.

Since 1907, United Press International (UPI) has been a leading provider of critical information to media outlets, businesses, governments and researchers worldwide.

Facebook Conversations

Join the Discussion:
View Comments to “High Fashion Gains A Foothold In China”

Comment Policy: We encourage an open discussion with a wide range of viewpoints, even extreme ones, but we will not tolerate racism, profanity or slanderous comments toward the author(s) or comment participants. Make your case passionately, but civilly. Please don't stoop to name calling. We use filters for spam protection. If your comment does not appear, it is likely because it violates the above policy or contains links or language typical of spam. We reserve the right to remove comments at our discretion.

Is there news related to personal liberty happening in your area? Contact us at newstips@personalliberty.com

Bottom
close[X]

Sign Up For Personal Liberty Digest™!

PL Badge

Welcome to PersonalLiberty.com,
America's #1 Source for Libertarian News!

To join our group of freedom-loving individuals and to get alerts as well as late-breaking conservative news from Personal Liberty Digest™...

Privacy PolicyYou can opt out at any time. We protect your information like a mother hen. We will not sell or rent your email address to anyone for any reason.