GOP Rebrands Ahead Of 2014 And 2016 Elections, But The Message Is A Little Off

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Tuesday marked the one-year anniversary of the GOP launch of the “Growth and Opportunity Project,” an effort by Republicans to understand and correct the image and outreach problems that lost them the White House in 2012. Republican National Committee Chairman Reince Priebus celebrated the milestone by touting the GOP’s strides over the past year in embracing technology and broadening the party’s appeal to women and minorities.

Priebus told a gathering of reporters at a breakfast hosted by the Christian Science Monitor that the GOP is expecting a “tsunami-type election in 2014.”

The Republican victory in a Florida special election last week and ongoing Obamacare troubles for Democrats have bolstered confidence within the Republican ranks, Priebus said.

“My belief is that it’s going to be a very big win, especially at the U.S. Senate level, and I think we may even add some seats in the Congressional races,” he told reporters.

The widely-publicized warring between libertarian-fringe and RINO-moderate factions within the party have made it difficult for GOP leadership to detail a roundly-approved political strategy. But Priebus said that the party is making big changes in other areas that will help Republicans gain electoral ground in coming elections.

“We’ve fundamentally reshaped the way we do business at the RNC,” he said.

A big part of reshaping the GOP strategy involved taking notes from the Obama Administration’s successful implementation of technology and grassroots campaign strategies throughout the past two Presidential election cycles.

On the grassroots front, Priebus said that the RNC has spread about 95 percent of its staff throughout the Nation in an effort to dismantle the echo chamber of ideas that the leadership believes has held Republicans back at the Federal election level. The party chairman said that overly-centralized GOP leadership created an environment where the RNC “had become a U-Haul trailer of cash hooked up to a candidate for a short period of time, and then disappearing for four years.”

Aside from embracing Obama-style technology use and organizing, the RNC is eager to gain the support of disenfranchised youths and minorities who were once considered entirely loyal members of the Democrat base.

For example, the RNC’s recent attempt to create a Republican version of the Obama Administration’s video outreach to young Americans is geared less toward welcoming libertarian-leaners and more about recruiting watered-down Democrats.

Enter the GOP’s new token hipster Scott Greenberg, who’s angry that gasoline costs money and politicians really don’t have a “create jobs” button:

Increasingly, libertarian-leaning Americans in the 18 to 40 range are signaling that they would strongly support any GOP candidate with an honest free-market, small government and personal liberty platform — the phenomenon was most recently demonstrated by polling from CPAC. But with efforts like the videos above, it seems like the RNC has no desire to court supporters fitting that profile.

Sam Rolley

Sam Rolley began a career in journalism working for a small town newspaper while seeking a B.A. in English. After covering community news and politics, Rolley took a position at Personal Liberty Media Group where could better hone his focus on his true passions: national politics and liberty issues. In his daily columns and reports, Rolley works to help readers understand which lies are perpetuated by the mainstream media and to stay on top of issues ignored by more conventional media outlets.