Google is attempting to use its power to “Legalize Love.” The Internet giant plans to change the way social conservatives view gay marriage, starting in Singapore and Poland.
The primary focus of the Legalize Love campaign, which will eventually be launched everywhere that Google has employees, is to promote safer working conditions for those within the LGBT community.
“We want our employees who are gay or lesbian or transgender to have the same experience outside the office as they do in the office. It is obviously a very ambitious piece of work,” explained Google’s Mark Palmer-Edgecumbe.
The initiative seems to be as much about business as it is humanity. In some countries, Google claims it has been unable to hire the best person for the job. “We operate in many countries and have a very globally mobile workforce. We have had a number of instances where we have been trying to hire people into countries where there are these issues and have been unable to put the best person into a job in that country,” said Palmer-Edgecumbe.
But Google also wants to help “Gayglers” (gay Google users) by quashing homophobia around the world.
Harry Gaskell, an advisory managing partner for Ernst & Young and LGBT advocate, said: “The fact that Google is so virtual and its appeal is very wide and young demographically means it can help spread messaging very, very quickly.”
Google’s “Legalize Love” strategy has resulted in the American Family Association urging people to boycott the company. The organization recently boycotted Oreo cookies. Buster Wilson, a spokesman for the American Family Association, admits that the Google boycott will be difficult.
This is going to be hard for a lot of us. A lot of us are so integrated into Google and Google products. This is going to be a tough one. This is more than just a search engine. Many of us have Android phones. …many of us use Google Calendar, Google Tasks, and Gmail… YouTube, and all the other things, it’s not just the search engine. …I guess we’ll test the meat of our convictions.