You may soon notice that Obamacare is creeping into the plots of some of your favorite television shows, thanks to a $500,000 grant awarded last week to USC Annenberg Norman Lear Center’s Hollywood Health & Society program.
The grant money, which the organization reportedly received from the private California Endowment, is expected to be used to give Hollywood producers, writers and executives details about the newly launched health insurance initiative.
“Our experience has shown that the public gets just as much, if not more, information about current events and important issues from their favorite television shows and characters as they do from the news media and online resources,” said Hollywood Health & Society’s Martin Kaplan in a statement. “This grant will allow us to ensure that industry practitioners have up-to-date, relevant facts on health care reform to integrate into their storylines and projects.”
Health & Society board members include “Hostages’” co-executive producer Jennifer Cecil, “Under The Dome” executive producer Neal Baer, “Breaking Bad” creator Vince Gilligan and Disney Junior’s “Doc McStuffins” executive producer Chris Nee among others.
Hollywood Health & Society says that it will use the cash infusion to educate industry pros and track how often Obamacare shows up in TV dramas. It also will be used to produce pro-Obamacare public service announcements in conjunction with storylines. Half of the money is expected to be spent on Spanish-language markets.
It really is a shame that AMC’s hit series “Breaking Bad” has come to an end. Imagine the television gold that would have ensued if President Barack Obama’s glitch-ridden Obamacare websites had made a cameo. And, contrary to what some people have said, it wouldn’t have changed the storyline all that much; judging by the amount of trouble most people are having getting signed up, it would likely have still been easier for Walter White to sell methamphetamine to cover his treatment than relying on Obamacare.