What looks like the first large-scale effort at marketing the still-unofficial campaign to put Mrs. Bill Clinton in the White House has gone live on the Internet.
The Ready For Hillary store appeared online sometime earlier this week, selling promotional T-shirts for a cute price of $20.16. An array of buttons, stickers and iPhone adornments can be had for less, along with a pricey baseball hat or “Ready-to-Go Bag” ($35 for each). If you’re a true pauper, you can at least give the website your information and come away with a free bumper sticker.
The site is the work of a so-called “super” Political Action Committee (PAC) that’s already attracted the support of some recognizable names — like retired Army Gen. Wesley Clark, who endorsed Clinton after mulling his own bid for the 2008 Presidential nomination. Clinton herself is still coy about her plans for 2016.
However much support the super PAC raises, Ready For Hillary is evidently taking a “do-no-harm” approach in its recruitment efforts, hoping to raise money without damaging Clinton’s reputation. The group is capping donations at $25,000 and has pledged to disclose the source of every donation that exceeds $250.
The kid-gloves approach likely owes to the protracted gossip that surrounding the buildup to Clinton’s candidacy announcement ahead of the 2008 election, which some party analysts believe stagnated her campaign in the face of President Barack Obama’s aggressive, but much briefer, flirtation with voters.
Well and good, but the weird imagery the PAC is using to promote Clinton has some people wondering how to overcome the marketing challenges presented by, as the Daily Caller observes, “an aging female candidate who has been in the public eye for more than two decades and has lots of baggage” and who, for the Democrats, will represent a generational step backward compared with the still-youthful Obama.
Describing the T-shirt graphic is an aesthetic challenge, but let’s say it looks something like a Gerber-baby label rendering of the terrifying moment Shelley Winters stepped out of the 1960s and re-emerged from a dense, uglifying fog of old age. It’s not exactly inspirational, unless you’re part of some fetishistic subculture… which, come to think of it, is a pretty apt assessment of most Clinton enthusiasts.
By all means, feel free to put your own spin on Clinton’s ad graphics in the comments section; I’ve given it my best shot.