Get Ready For Crappy Obamacare Commercials


Obamacare may be unpopular, costly and full of burdensome regulations. But maybe it isn’t too late to give the President’s controversial healthcare overhaul a bit of hipster flair to get the more stylish among us on board.

At least that seems to be the hope of Oregon officials who recently launched a $3.2 million ad campaign.

Via The Oregonian

The reforms are complicated and controversial. But you wouldn’t know it from the first wave of the Oregon-centric ad campaign, which features snappy jingles, simple messages and feel-good artwork at a cost of $2.9 million.

The TV and radio spots feature the slogan “Long Live Oregonians,” and performances by popular Oregon artists like folksinger Laura Gibson, mariachi folksinger Edna Vazquez, the hip-hop group Livesavas, and Matt Sheehy of bands like Lost Lander and Ramona Falls.

There will be print and online ads as well.

Aside from its health-related slogan, the campaign goes conspicuously light on words like federal health reforms, insurance or the Affordable Care Act — aka Obamacare. Instead, the ads describe Cover Oregon as “our healthcare marketplace.” The idea is to avoid controversy and the polarized debate surrounding the federal law.

“We didn’t want to interject ourselves into the national debate,” says Rocky King,  executive director of Cover Oregon. “It’s about Oregon, it’s not about Washington, D.C.”

The funding for the ad campaign comes from a $300 million Federal grant for State healthcare exchanges to inform the public about Obamacare.

If you can stomach it, here is one of the Oregon commercials:


Personal Liberty

Sam Rolley

Sam Rolley began a career in journalism working for a small town newspaper while seeking a B.A. in English. After covering community news and politics, Rolley took a position at Personal Liberty Media Group where could better hone his focus on his true passions: national politics and liberty issues. In his daily columns and reports, Rolley works to help readers understand which lies are perpetuated by the mainstream media and to stay on top of issues ignored by more conventional media outlets.

Join the Discussion

Comment Policy: We encourage an open discussion with a wide range of viewpoints, even extreme ones, but we will not tolerate racism, profanity or slanderous comments toward the author(s) or comment participants. Make your case passionately, but civilly. Please don't stoop to name calling. We use filters for spam protection. If your comment does not appear, it is likely because it violates the above policy or contains links or language typical of spam. We reserve the right to remove comments at our discretion.

  • John Woodbury

    There are some advantages to living in China, one of them is not being able to watch the ad.

  • Warrior

    See, piglosi was right. Opportunities abound for musicians with oblamacare and unemployment insurance.

  • Fred

    Actually, it’s a very well put together ad. Too bad it’s supporting a fascist society.

  • marylou

    Can it get any worse!

    • momo

      The short answer is YES!

  • Scott

    I thought Folk music was for the Folk, not the government trying to portray itself as a grassroots movement after they shove thru anticonstitutional legislation.