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Get Ready For Crappy Obamacare Commercials

July 15, 2013 by  

Obamacare may be unpopular, costly and full of burdensome regulations. But maybe it isn’t too late to give the President’s controversial healthcare overhaul a bit of hipster flair to get the more stylish among us on board.

At least that seems to be the hope of Oregon officials who recently launched a $3.2 million ad campaign.

Via The Oregonian

The reforms are complicated and controversial. But you wouldn’t know it from the first wave of the Oregon-centric ad campaign, which features snappy jingles, simple messages and feel-good artwork at a cost of $2.9 million.

The TV and radio spots feature the slogan “Long Live Oregonians,” and performances by popular Oregon artists like folksinger Laura Gibson, mariachi folksinger Edna Vazquez, the hip-hop group Livesavas, and Matt Sheehy of bands like Lost Lander and Ramona Falls.

There will be print and online ads as well.

Aside from its health-related slogan, the campaign goes conspicuously light on words like federal health reforms, insurance or the Affordable Care Act — aka Obamacare. Instead, the ads describe Cover Oregon as “our healthcare marketplace.” The idea is to avoid controversy and the polarized debate surrounding the federal law.

“We didn’t want to interject ourselves into the national debate,” says Rocky King,  executive director of Cover Oregon. “It’s about Oregon, it’s not about Washington, D.C.”

The funding for the ad campaign comes from a $300 million Federal grant for State healthcare exchanges to inform the public about Obamacare.

If you can stomach it, here is one of the Oregon commercials:

 

Sam Rolley

Staff writer Sam Rolley began a career in journalism working for a small town newspaper while seeking a B.A. in English. After learning about many of the biases present in most modern newsrooms, Rolley became determined to find a position in journalism that would allow him to combat the unsavory image that the news industry has gained. He is dedicated to seeking the truth and exposing the lies disseminated by the mainstream media at the behest of their corporate masters, special interest groups and information gatekeepers.

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  • http://shadow1776.wordpress.com shadow1776

    More sell outs, I want to puke.

  • Rich C

    Andy Griffith’s popularity nosedived when he pitched ObamaCare. These artists can also kiss their careers goodbye.

  • Brent black

    Sorry, i know i wont be able to “stomach it”.

  • Craig

    What a fascist group of traitors, steal my wealth and advertise the crime. Few will understand the pathetically executed Saturn worship present laced into the socialist layers of this video. I vomit at the lack of public awareness to totalitarianism which Italy the land of Saturnalian worship created, and spews into our life. Liberty or death.

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