Obamacare may be unpopular, costly and full of burdensome regulations. But maybe it isn’t too late to give the President’s controversial healthcare overhaul a bit of hipster flair to get the more stylish among us on board.
At least that seems to be the hope of Oregon officials who recently launched a $3.2 million ad campaign.
Via The Oregonian:
The reforms are complicated and controversial. But you wouldn’t know it from the first wave of the Oregon-centric ad campaign, which features snappy jingles, simple messages and feel-good artwork at a cost of $2.9 million.
The TV and radio spots feature the slogan “Long Live Oregonians,” and performances by popular Oregon artists like folksinger Laura Gibson, mariachi folksinger Edna Vazquez, the hip-hop group Livesavas, and Matt Sheehy of bands like Lost Lander and Ramona Falls.
There will be print and online ads as well.
Aside from its health-related slogan, the campaign goes conspicuously light on words like federal health reforms, insurance or the Affordable Care Act — aka Obamacare. Instead, the ads describe Cover Oregon as “our healthcare marketplace.” The idea is to avoid controversy and the polarized debate surrounding the federal law.
“We didn’t want to interject ourselves into the national debate,” says Rocky King, executive director of Cover Oregon. “It’s about Oregon, it’s not about Washington, D.C.”
The funding for the ad campaign comes from a $300 million Federal grant for State healthcare exchanges to inform the public about Obamacare.
If you can stomach it, here is one of the Oregon commercials: