FTC Proposes Online Protection Mechanism


FTC proposes online protection mechanismThe Federal Trade Commission (FTC) has asked Congress to consider approving an online privacy measure.

According to USA Today, the agency has proposed a Do Not Track mechanism that would allow consumers to stop advertisers from tracking them on the Internet, similar to the Do Not Call registry that allows people to prevent calls from telemarketers.

David Vladeck, director of the FTC's consumer protection bureau, said that online advertisers will not limit their activity voluntarily, so a legislative mandate may be necessary to protect consumers. If the proposal is approved, Web browsers would be required to include a feature that allows users to review data that has been collected about them, and an option to not be tracked by anyone.

The nonprofit group Consumer Watchdog has pledged its support for the FTC's proposal and has requested that Congress pass the necessary legislation to implement the protection tool. If Congress does not take action, Consumer Watchdog president Jamie Court said that he will push for regulations on a state level.

"As a ballot measure backer who knows the public wants these protections, I for one am ready to move in California to make a 'Do Not Track Me' mechanism mandatory," said Court.

Personal Liberty

Special To Personal Liberty

You Sound Off! is written by our readers and appears the last Wednesday of each month. If you would like to submit an article or letter to the editor for consideration for You Sound Off!, send it to yousoundoff@personalliberty.com by the Friday before the last Wednesday of the month. To be considered, a submission should be 750 words or less and must include the writer's name, address and a telephone number. Only the writer's name will be published. Anonymous submissions will not be considered.

Join the Discussion

Comment Policy: We encourage an open discussion with a wide range of viewpoints, even extreme ones, but we will not tolerate racism, profanity or slanderous comments toward the author(s) or comment participants. Make your case passionately, but civilly. Please don't stoop to name calling. We use filters for spam protection. If your comment does not appear, it is likely because it violates the above policy or contains links or language typical of spam. We reserve the right to remove comments at our discretion.