Americans concerned that corporations are tracking them online and violating their Internet privacy may find some relief in a new Federal Trade Commission report pledging that consumers will have a “Do Not Track” option by the end of the year.
The FTC takes the White House “privacy bill of rights” that was released last month a step further by ensuring consumers will be informed by companies what type of online tracking they are subject to and will be given an option to opt out, according to The Washington Post.
“Although some companies have excellent privacy and data securities practices, industry as a whole must do better,” the report states.
In the report, the FTC also calls for Congress to pass legislation to provide consumers access to the online marketing data that companies store about them.
The agency emphasized heavily on mobile Internet devices in the report as well, saying that there should be regulations regarding corporate use of an individual’s location data, which can be obtained from the devices.