Personal Liberty Digest™ will be upgraded this weekend to reflect a dynamic new look and mobile-friendly viewing to enhance your experience! Plus, we'll be providing even more of the compelling content you've come to expect, delivered in a whole new way!

  Comments Subscribe to Personal Liberty News Feed Subscribe to Personal Liberty
 

Facebook To Track What Users Do On Other Sites

June 12, 2014 by  

SAN FRANCISCO (MCT) — Facebook Inc. will soon start tracking what users in the U.S. do not just on Facebook but also on other websites and apps to more effectively target them with ads.

The practice is common — even for some ad networks Facebook partners with — but the social network had previously based its ads mainly on what people did on Facebook, such as what pages they liked.

Users “want to see ads that are more relevant to their interests,” Facebook said in an announcement about the changes Thursday.

For those weary of Facebook analyzing even more about their online behavior, the company offered this: “If you don’t want us to use the websites and apps you use to show you more relevant ads, we won’t. You can opt out.”

The company noted that this kind of tracking was common at other companies. But Facebook claims it’s going to do something other companies don’t: allow users to see exactly why a targeted ad was displayed to them.

They can then add or remove interests that Facebook is basing its selection of ads on. “So if you’re not interested in electronics, you can remove electronics from your ad interests,” the company said.

The move is aimed at boosting advertising revenue, allowing Facebook to argue that its knowledge about users is richer, and that it has buy-in from the users themselves, with a say over what kind of products they want to be pitched.

Jeff Chester, executive director of the Center for Digital Democracy, expressed “serious concerns” about the changes.

“Providing further info on why a user is being targeted is insufficient,” he said.

Facebook plans to roll out the changes for U.S. users in the next few weeks and is ramping up to make similar changes around the world in the coming months.

–Robert Faturechi
Los Angeles Times

___

(c)2014 Los Angeles Times

Visit the Los Angeles Times at www.latimes.com.

Distributed by MCT Information Services.

McClatchy-Tribune

Operated jointly by the McClatchy Company and Tribune Company, MCT serves more than 1,200 media clients, online information services and information resellers across the globe. With 600-plus contributors worldwide, MCT has an exceptional variety of sources, providing detailed analyses, opinions and perspectives.

Facebook Conversations

Join the Discussion:
View Comments to “Facebook To Track What Users Do On Other Sites”

Comment Policy: We encourage an open discussion with a wide range of viewpoints, even extreme ones, but we will not tolerate racism, profanity or slanderous comments toward the author(s) or comment participants. Make your case passionately, but civilly. Please don't stoop to name calling. We use filters for spam protection. If your comment does not appear, it is likely because it violates the above policy or contains links or language typical of spam. We reserve the right to remove comments at our discretion.

Is there news related to personal liberty happening in your area? Contact us at newstips@personalliberty.com

Bottom
close[X]

Sign Up For Personal Liberty Digest™!

PL Badge

Welcome to PersonalLiberty.com,
America's #1 Source for Libertarian News!

To join our group of freedom-loving individuals and to get alerts as well as late-breaking conservative news from Personal Liberty Digest™...

Privacy PolicyYou can opt out at any time. We protect your information like a mother hen. We will not sell or rent your email address to anyone for any reason.