Coca-Cola Co. will no longer financially support the American Legislative Exchange Council (ALEC), a group that promotes voter ID and “stand your ground” laws.
Democratic officials as well as the website ColorOfChange.org were making plans to blackball the maker of America’s favorite beverage because of the company’s support of ALEC.
The movement began when ColorOfChange.org tweeted: “@CocaCola is helping undermine voting rights. Tell them to stop.”
In an attempt to avoid bad publicity, Coca-Cola Co. decided to withdraw its support from ALEC.
ColorOfChange.org applauded the corporation. A statement on the website read:
We learned today that Coca-Cola has ended its membership in the American Legislative Exchange Council, or ALEC. Coke dropping ALEC is a major victory for all who are concerned about efforts to suppress the Black vote. It’s also a victory for the many who are critical of the Kill at Will law that Trayvon Martin’s killer is using as his defense.
But Coca-Cola Co.’s withdrawal may not have been the best strategy. The move has some conservatives opting for Pepsi.