Cool Week Fails To Heat Up Shopping
October 26, 2011 by UPI - United Press International, Inc.
WASHINGTON, Oct. 26 (UPI) — U.S. retail sales dropped in the week ending Saturday despite cooler temperatures that could have increased store traffic, a trade association said.
The International Council of Shopping Centers said sales fell 0.8 percent from the previous week, “despite the slightly cooler temperatures across the nation … which should have been marginally beneficial to retailers.”
Although sales receipts dropped from the previous week, they arose 2.4 percent compared to the same week a year earlier.
Weather Trends International said on average temperatures for the week were 1.1 degrees Fahrenheit cooler than the same week of 2010.
The trend was uneven, however. Temperatures were warmer than last year in the Northeast, Northwest and Southwest and “cooler or much cooler” in the Southeast, Midwest and Rocky Mountain regions, the report said.