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City Officials In San Francisco Vote To Limit Yellow Pages Distribution

May 17, 2011 by  

City officials in San Francisco vote to limit Yellow Pages distributionSan Francisco's board of supervisors has voted to restrict the delivery of Yellow Pages directories to residences and businesses who request the publication.

On May 10, the panel voted 10-1 to ban unrequested delivery of the bulky directories throughout the City by the Bay. If the measure is approved by another vote, San Francisco would become the first city in America to restrict distribution of Yellow Pages.

According to The Associated Press, advocates for the ban claim that the Internet makes the directories unnecessary. City officials stated that the directories generate 7 million pounds of paper waste, which clogs recycling equipment.

The Local Search Association (LSA), a trade association, has urged the board of directors to reconsider their vote. The group said that a ban on the delivery of unrequested Yellow Pages will hurt the economy by putting hundreds of city residents out of work and restricting small business' ability to reach clients.

"It is also unfortunate that they failed to honor the 1st Amendment rights of publishers, advertisers and residents of the city," said LSA president Neg Norton.

Last November, Seattle's city council approved an ordinance to allow residents to refuse delivery of Yellow Pages, The Seattle Times reported. On May 9, a Federal judge rejected an injunction request made by publishers of the directory, who claimed that the opt-out feature violated their 1st Amendment rights. 

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