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City Officials In San Francisco Vote To Limit Yellow Pages Distribution

May 17, 2011 by  

City officials in San Francisco vote to limit Yellow Pages distributionSan Francisco's board of supervisors has voted to restrict the delivery of Yellow Pages directories to residences and businesses who request the publication.

On May 10, the panel voted 10-1 to ban unrequested delivery of the bulky directories throughout the City by the Bay. If the measure is approved by another vote, San Francisco would become the first city in America to restrict distribution of Yellow Pages.

According to The Associated Press, advocates for the ban claim that the Internet makes the directories unnecessary. City officials stated that the directories generate 7 million pounds of paper waste, which clogs recycling equipment.

The Local Search Association (LSA), a trade association, has urged the board of directors to reconsider their vote. The group said that a ban on the delivery of unrequested Yellow Pages will hurt the economy by putting hundreds of city residents out of work and restricting small business' ability to reach clients.

"It is also unfortunate that they failed to honor the 1st Amendment rights of publishers, advertisers and residents of the city," said LSA president Neg Norton.

Last November, Seattle's city council approved an ordinance to allow residents to refuse delivery of Yellow Pages, The Seattle Times reported. On May 9, a Federal judge rejected an injunction request made by publishers of the directory, who claimed that the opt-out feature violated their 1st Amendment rights. 

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  • DanB

    Well, if anything else, it will push Yellow Pages out of business. Imagine the worth of your advertising with Yellow Pages if those books are only going to those who actually request it. A dramatic drop in those taking Yellow Pages means a dramatic drop in the visibility of the ads and thus a dramatic drop in the value of the space in those pages. And it would quickly cycle down from there. Talk about government picking winners and losers in business.

    • independant thinker

      The law should read just the opposite. The law should make the option to refuse the yellow pages mandatory not make it mandatory to ask for the yellow pages. That way those who do not use them or do not want them for enviorenmental reasons can opt out of receiving them but those who use the yellow pages will still automaticly get them. And NyNita, a lot of people stil use the yellow pages and read the newspaper.

  • Brad

    What we all need to remember, San Francisco and Seattle are liberal bastions, they are following in Ohmamas foot steps, destroy business and lets stomp on the constitution!

  • crystal

    San Francisco spends all of their time with laws about plastic bags in the grocery stores, toys in Happy Meals, and now the Yellow Pages ordeal. I don’t expect common sense to come from that city.

  • http://com i41

    S Fran. the favorite spot of Pelousie and all the democrat freaks that go to addadick tome and makeme feellikeawhore office. It is load down with druggy surgeons and mental squirrel cages for weirdos, nothing is too strange there. It has nothing but steers, queers and illegal bean bellies.

  • NyNita

    Who needs the waste of the telephone books and newspapers when we have the internet at our fingertips? Wise up America – we don’t need all of this paper waste – and no, I’m not some stupid tree hugger (I hate tree huggers). Why rely on something so outdated as telephone books and print newspapers – they are so outmoded due to the ease of finding anything and everything, and being able to read worldwide news as it happens, via the internet? People who don’t have a computer – JOIN THE 21ST CENTURY FOLKS.

    • Kenc

      @NyNita: if the books are so outdated, why are the unique call tracking numbers in many of the ads in the books showing higher usage??

      Stop being such a tech elitist and snob. Most of us like the books and want to keep them. If you don’t, fine. Just tell them to take you off the list. But stop pushing your views on others

    • Carol J

      Talk about selfishness. I prefer to read my newspaper. I just renewed my subscription to the local paper. Yellow pages online? Sure they’re there. Several different ones and also the white pages. While it takes me less than a minute to look up a number in my telephone book, it usually takes more than 5 minutes online. And that’s only if the business or person I want is listed in the first site I access. And who are you to diss people who cannot afford a computer. There are still those who can’t, and there are those who just can’t operate one. Grow up.

  • http://GOGGLE vaksal

    well the power hungry dictators running the nuthouse,now want to limit information outlets,so the common telephone user must use the hated telephone information directory asstance,at only a buck a pop,what a deal,welcome to the paranah feeding frenzy,where noone has civil rights,but on the other side of the page is the hard cold fact that all the telephone books printed have such small light lettering,if you dont have an atomic analizyer,you cant see the numbers or names anyway,so that means that people have to use directory asstance,more money wasted,example got directory asstance yesterday,well good luck,i was put through to someone overseas,but since i talk the english language,the operator only could tell me sorry i cant help you,but ATT charged me anyway,even though i called them and told them the operator couldnt understand english,the point i am trying to make is this nation america ?or some third world bang bang bom bom neo-com leftwing communist country,where is the justice? ether way we all get the short end of the stick.

  • http://com i41

    Kenc, we have phone books in all of our vehicles, since we don’t plant our azzes in offices and if you use a cell phone and need a number it cost you a dollar a number. NyNite, must carry a lap top at all times and why not use all the damn trees, if not they get torched by fire and pine beatle infestation, because the dumb bastards who live in the concrete jungles have no f–king brains.

  • John

    Excellent idea! I’m a staunch conservative and I know all the yelling about power-hungry politicians is the norm, but think about this logically. When was the last time anybody really used a printed telephone book? Most people today have the numbers of frequently called individuals or businesses stored on their cells. I use the internet to find virtually any product or service in my area. I HATE the 5 books that yearly get thrown on my driveway. It’s right to the landfill for them.


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