Budweiser Rolling Out Bowtie-Shaped Cans May 6
April 16, 2013 by UPI - United Press International, Inc.
ST. LOUIS, (UPI) — U.S. beer giant Anheuser-Busch announced Budweiser will be available in bowtie-shaped 11.3-ounce cans beginning May 6.
The St. Louis company announced Monday the cans, which have been in development for several years, are designed to resemble Budweiser’s bowtie-shaped logo and will be available for purchase in 8-packs beginning May 6, the St. Louis Post-Dispatch reported Tuesday.
“We know there are a large number of consumers out there looking for new things, the trend-seekers,” said Pat McGauley vice president of innovation for Anheuser-Busch. “We expect both our core beer drinkers and new customers to try it.”
The cans hold slightly less than the traditional 12-ounce cans, which the company said will not be replaced by the bowtie cans. The new cans contain about twice as much aluminum as the traditional cans.
“We’ve done a lot of innovation in products and we’ve been lagging in packaging,” McGauley said. “We’re consciously working to bring innovation to the packaging side.”