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April Fool’s Day Pranks, The Donald And Pinching Pennies

April 8, 2011 by  

*A belated April Fool’s Day to you. Although I’ve pulled pranks on family and friends almost every April 1 since I got out of diapers, I didn’t do anything to mark the occasion last Friday. Not so, many other folks. Among my favorites, billionaire British entrepreneur Richard Branson issued a press release stating, “Branson buys Pluto, reinstates as planet.” Google topped that with the announcement of “Google Motion”—a camera that attaches to your computer and lets you respond to email by moving your body.

And how about the usually staid (some would say stuffy) Whole Foods poking fun at their own “Whole Paycheck” reputation? They announced a program where you could have each paycheck converted automatically to a Whole Foods debit card. But my all-time favorite was when Ryan Air, the world’s largest airline, announced that for a small premium, they would guarantee you a child-free flight. Now, that would be worth paying for!

*The Donald sounds more and more like a candidate. No April Fool’s stunt here: Donald Trump got nationwide publicity when he very publicly released his birth certificate to the press—and challenged President Barack Obama to do the same. Seeming to enjoy stirring the pot, Trump said, “It’s inconceivable that, after four years of questioning, the President still hasn’t produced his birth certificate. Why is he making an issue out of this?”

*A penny saved is… several million earned? Supervalu®, one of the nation’s largest supermarket chains, says it will start training all of its baggers on the best way to pack plastic bags. The company says it goes through 1.5 billion of them a year, at a cost of 2 cents each. Just 5 percent better efficiency would save the chain $15 million a year. One of the changes? No more bags for gallon jugs or six-packs. You’ll have to carry them out as is.

–Chip Wood

Chip Wood

is the geopolitical editor of He is the founder of Soundview Publications, in Atlanta, where he was also the host of an award-winning radio talk show for many years. He was the publisher of several bestselling books, including Crisis Investing by Doug Casey, None Dare Call It Conspiracy by Gary Allen and Larry Abraham and The War on Gold by Anthony Sutton. Chip is well known on the investment conference circuit where he has served as Master of Ceremonies for FreedomFest, The New Orleans Investment Conference, Sovereign Society, and The Atlanta Investment Conference.

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