Analysis Shows That Fewer Than 1 Percent Of People Attempting To Enroll In Obamacare Were Successful


Based on the results of an analysis recently completed by the consulting firm Kantar U.S. Insights, it is no surprise that news reporters throughout the Nation are having such a difficult time locating Americans who have successfully enrolled in Obamacare. The firm reports that fewer than 1 percent of visitors to the Obamacare exchange website actually enrolled during the first week the exchange opened.

In its analysis, Kantar estimates that only 36,000 of about 9.5 million unique visitors to the Obamacare website had completed the enrollment process by Oct. 5. The firm also notes that traffic to dropped by 88 percent between Oct. 1 and Oct. 13 as the site began crashing daily.


Kantar drew its data from nonpartisan research firm Millward Brown Digital.

“ was clearly unprepared to handle the huge spike in traffic on Oct. 1, the start of open enrollment, which the site was visited by 0.9% (or one in 114) of everyone online in the United States,” Millward Brown Digital Managing Director Matt Pace wrote in a blog post.

Of the 9.5 million unique visitors to the Obamacare sites, only 5.7 million navigated to the individual marketplace landing page where they were either directed to continue using the Federal site (3.7 million users) or were redirected to their State-run exchange (1.3 million users).

Of the 3.7 million people trying to sign up for Obamacare on the Federal website, two-thirds were unable to complete the process because of site failures. But for those who were successful with that step, there were more glitches to come.

Consumers who completed the enrollment process next encountered difficulty verifying their email addresses and logging into the accounts they had just created. More than 214,000 people sought help on the “I’m having trouble logging in to my marketplace account” page, which was one of the most popular pages on the site. Only 27 percent of people who completed the enrollment process on successfully logged into accounts.

Personal Liberty

Sam Rolley

Sam Rolley began a career in journalism working for a small town newspaper while seeking a B.A. in English. After covering community news and politics, Rolley took a position at Personal Liberty Media Group where could better hone his focus on his true passions: national politics and liberty issues. In his daily columns and reports, Rolley works to help readers understand which lies are perpetuated by the mainstream media and to stay on top of issues ignored by more conventional media outlets.

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  • Doc Sarvis

    Cool. So it looks like the Affordable Care Act is VERY popular and can help a lot of people AND that the website needs some work. Kinks in the website and the program are acknowledged so let’s get those worked out and get the ACA implemented fully (with fixes). A much better approach than denying people the benefits of the ACA with legislative obstructions.

    • Jim B

      I don’t know, delaying the whole thing for one year, fixing the significant architectural problems, and then re-launching would probably be better than the continued shame associated with a 3 year, billion dollar cluster f&%$ of an implementation. These are not little fixes, the ACA software has deep deep problems that need to be solved before more people wake up to the fact that the government is implementing another socialist program for its ever growing serfs population. Remember, an educated consumer is the governments worst enemy!

    • rwm44

      yes lets get obozocare on line as quick as possible no exemptions for anyone ,lets go back to the original way it was voted on. this way the next election all people will feel the pain this tax is going to impose .hopefully all will remember who fought against this tax when pulling the lever

      • Doc Sarvis

        I agree, online now and no exemptions-that way legislators will get right to work fixing what needs tweaked.

        • rwm44

          you missed my point .this is the first step to full republican control

          • Doc Sarvis

            We’ll see about that. Besides, it is not the Republicans as such, but the Conservatives that are keeping America from its potential.

  • Warrior

    It would be very safe to say that 9.499 million visits were from “news” types and the WH. Let’s see now. How do you spell FINE? Oh, right………..TAX!

  • mark

    Since you hate the program so much, Sam, you should be happy that less people are signing on for it. What’s your complaint?

  • Bill

    This is a good example of how Obamacare will be run. Good Luck when you have a health problem

  • Debbie Biersdorfer

    I could care less about obamacare, It’s just the thought of me paying 2200.00 a month for insurance and having a 5000. ded. We are a broke country, Handouts are what put us in the place where we are now, and frankly I’m tired of paying for every dead beat in America.

  • Robert Wood

    TAKE your BOBO CARE —-AND SHOVE IT!!!!!!!!!!!!!!!!

  • chuck

    I heard recently that only about 1% of those “enrolled” will actually be insured under ACA because of lack of “information” to actually insure them.

    So if 36,000 “completed enrollment”, only 360 will actually be insured under ACA on Jan, 01.