Burger King has pulled one of its commercials off the air after some complained it was offensive to the black community.
Hip-hop icon Mary J. Blige was chosen to advertise chicken wraps, and this caused an online stir. Some found the ad stereotypical and said it was offensive to cast a black woman in a role advertising a fried chicken product.
A website aimed at black women, madamenoire.com, published a statement: “Having a black woman sing about chicken was no mistake. They’re trying to reach the ‘urban’ (aka black) demographic and they used you. Because God knows black folk won’t buy anything unless there’s a song, and preferably a dance, attached to it.”
Blige did not find the idea offensive. She accepted $2 million for the cameo.
Burger King claims the ad was pulled due to licensing issues.
David Beckham, Salma Hayek and Jay Leno are also scheduled to be featured in ads for new Burger King products.