Personal Liberty Digest™ will be upgraded this weekend to reflect a dynamic new look and mobile-friendly viewing to enhance your experience! Plus, we'll be providing even more of the compelling content you've come to expect, delivered in a whole new way!

  Comments Subscribe to Personal Liberty News Feed Subscribe to Personal Liberty
 

Ad Wins Chance To Work On A Blockbuster

LOS ANGELES (UPI) — A Doritos Super Bowl commercial created by 29-year-old Mark Freiburger of Los Angeles won him a chance to work on the next Michael Bay blockbuster.

The commercial, called “Fashionista Daddy,” was one of thousands of submissions by consumers as part of a “Crash the Super Bowl” contest sponsored by Doritos, a brand of Frito-Lay North America, which is part of PepsiCo.

Doritos chose two of the submissions to air during the Super Bowl, which is arguably the premier television event of the year for advertisers.

After the game, “Fashionista Daddy,” came in at No. 4 on the USA Today Super Bowl Ad Meter. The other consumer-created ad Doritos aired was called “Goat 4 Sale.” That was ranked No. 7 on the USA Today ad meter.

The USA Today ad meter is not affiliated with the contest. Doritos, however, uses the top ranking to declare its winning ad.

Freiburger’s prize included $25,000 and a chance to work with Michael Bay on the fourth installment of the “Transformers” movie franchise, a Paramount Pictures and Hasbro production that is scheduled for a June 27, 2014, release.

“We are so excited to award Mark the chance to work with one of the most acclaimed directors of our time. It’s an exciting finish for one of the most exciting engagement programs the Doritos brand has created to date,” said Ram Krishnan, vice president of marketing, Frito-Lay North America.

With his ad reaching No. 4, Freiburger, 29, of Los Angeles, missed chances at bigger prizes. Doritos awards $1 million to creators of “Crash the Super Bowl” ads that end up ranked No. 1, $600,000 for a No. 2 ad and $400,000 for one that is rated third.

UPI - United Press International, Inc.

Since 1907, United Press International (UPI) has been a leading provider of critical information to media outlets, businesses, governments and researchers worldwide.

Facebook Conversations

Join the Discussion:
View Comments to “Ad Wins Chance To Work On A Blockbuster”

Comment Policy: We encourage an open discussion with a wide range of viewpoints, even extreme ones, but we will not tolerate racism, profanity or slanderous comments toward the author(s) or comment participants. Make your case passionately, but civilly. Please don't stoop to name calling. We use filters for spam protection. If your comment does not appear, it is likely because it violates the above policy or contains links or language typical of spam. We reserve the right to remove comments at our discretion.

Is there news related to personal liberty happening in your area? Contact us at newstips@personalliberty.com

Bottom
close[X]

Sign Up For Personal Liberty Digest™!

PL Badge

Welcome to PersonalLiberty.com,
America's #1 Source for Libertarian News!

To join our group of freedom-loving individuals and to get alerts as well as late-breaking conservative news from Personal Liberty Digest™...

Privacy PolicyYou can opt out at any time. We protect your information like a mother hen. We will not sell or rent your email address to anyone for any reason.